Ad Spend Timeline
The total amount spent on Microsoft ads over time
Template created by
Microsoft Advertising
Get a clear read on your Microsoft Ads performance — from spend and clicks to actual pipeline revenue.
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X-ray vision for your Microsoft advertising
Microsoft Ads will happily show you impressive click-through rates and conversion numbers inside their platform.
But what they won’t show you is whether those conversions turned into real revenue in your payment processor. And when you try to match up the numbers…well, you usually find a significant gap between what Microsoft reports and what actually happened.
SegMetrics’ Microsoft Advertising Dashboard fixes this. Get all your critical ad metrics, including real financials, with lifetime attribution. No more guessing whether your Bing and Microsoft Audience Network campaigns are actually profitable.
Everything you need, in one clean dashboard.
What's Included
The KPIs you get access to with this dashboard…
Revenue from Ad Spend
The total revenue generated from customers acquired through Microsoft ads
ROAS
Return on ad spend — the ratio of revenue generated to ad dollars spent
Leads
The total number of leads generated from Microsoft ad campaigns
Campaign Detail
A daily breakdown of ad spend, ad clicks, and revenue
Ad Detail
A daily breakdown of ad spend, ad clicks, and customers
Revenue by Date & Campaign
A timeline view showing revenue generated by each campaign over time
Leads from Ads
The number of leads acquired through Microsoft advertising
Customers from Ad Spend
The number of customers acquired through Microsoft ad campaigns
Orders from Ad Spend
The total number of orders placed by customers from Microsoft ads
Average Order Value
The average dollar amount spent per order from Microsoft ad customers
Revenue
The total revenue generated from all Microsoft ad campaigns
Lead to Customer %
The percentage of Microsoft Ads-generated leads who became paying customers
Cost per Acquisition
The average cost to acquire a new lead through Microsoft advertising
Cost per Customer
The average cost to acquire a paying customer through Microsoft advertising
Deep Dive
Inside the Microsoft Advertising Dashboard Template
Why this Dashboard
Why use the Microsoft Advertising Dashboard?
Microsoft Ads often fly under the radar, but Bing search traffic and LinkedIn audience targeting make it a powerful channel — especially for B2B. The problem is that Microsoft’s reporting doesn’t connect clicks to real revenue in your payment processor.
SegMetrics’ Microsoft Advertising Dashboard bridges that gap, connecting your Bing and Microsoft Audience Network data to actual business outcomes.
Who it's for
This dashboard is perfect for:
- Ad buyers running Microsoft Ads who want to validate that lower CPCs translate to real profit
- B2B marketers leveraging LinkedIn audience targeting through Microsoft Ads
- Agencies managing Microsoft Ads alongside Google and need unified performance reporting
- Anyone who wants to see their Bing and Microsoft Audience Network campaigns tied to actual revenue
What you can do
What can you do with this info?
Find out if your Microsoft Ads campaigns are truly delivering the lower-cost conversions they promise. Go beyond Microsoft’s attribution window and see real lifetime performance. Discover whether Bing’s audience is converting better than you thought — or worse.
How Often
How often should you use it?
Review this dashboard weekly to monitor campaign performance and optimize ad spend in real time.
Integrations needed
What integrations do you need to use this dashboard?
The Microsoft Advertising Dashboard requires Microsoft Ads integration, your CRM, the SegMetrics tracking pixel, and your payment processor. See our full list of integrations.
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Microsoft Ads Campaign Performance Deep Dive
Analyze every Microsoft Ads campaign, ad group, and keyword with lifetime performance data.
Ad Campaign Performance Overview
Go beyond clicks — see which campaigns are converting real leads in your CRM.
Built on your Microsoft Ads data
This dashboard reads straight from the integration below. Connect it once and the template fills itself in.
How SegMetrics Works
You have questions. SegMetrics has answers.
When your data is fragmented across multiple tools, it’s hard to find answers to important questions about your marketing — like which ads bring in contacts with the highest LTV after 3, 6, and 12 months.
SegMetrics connects your data from all your marketing tools, including ad platforms, CRMs, email systems, payment processors and more. Find the hidden profits in your marketing.
Trusted by 3,000+ Marketers and Agencies
Joanna Wiebe
Founder, Copyhackers
“Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with 'the other guys’.”
Brendan Dubbels
Senior Partner Manager, Ontraport
“It’s not enough for us to just track our ads right after the first click because someone may convert 6 months later. SegMetrics has made a huge difference in our ability to track what we are actually getting from our paid ads. We can even track the impact individual salespeople are having during the sales process.”
Eben Pagan
Founder, Eben Pagan Training
“SegMetrics gives you X-Ray vision to reveal what your customers are doing, how your marketing funnel is working...”
Discover the hidden profits in your marketing
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