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Omnisend Nurture Campaign Tracking

Get a clear view of Omnisend campaign performance from first email to final purchase.

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X-ray vision for your Omnisend nurture sequences

Omnisend’s pre-built e-commerce workflows and email-plus-SMS combo are great for reaching customers, but tracking revenue across your nurture sequence still has gaps.

When you’re running a multi-step sequence, which specific message drove the sale? Omnisend’s reporting focuses on workflow-level metrics rather than per-email revenue attribution.

SegMetrics’ Omnisend Nurture Campaign Tracking Dashboard gives you that granular view. Track engagement, conversions, and revenue for every email in your Omnisend workflows. See which messages in your nurture sequences are driving purchases.

Omnisend makes multichannel marketing easy. Now get the per-email data to know which messages are earning their place.

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Email-by-Email Performance
See opens, customers and revenue for every email in your sequence
Sequence Optimization
Identify overperformers to replicate and underperformers to fix or remove
Engagement vs Conversion
Spot the disconnect when emails get opened but don't drive sales
What's Included

The KPIs you get access to with this dashboard...

Subject Line Interactions
The number of opens and clicks generated by each email's subject line in your sequence
Customers by Email
The number of customers acquired through each individual email in your nurture campaign
Revenue by Email
The total revenue generated by each email in your nurture sequence
Opens vs Sales by Email
A comparison showing engagement (opens) versus actual conversions (sales) for each email
Deep Dive

Inside the
Omnisend Nurture Campaign Tracking
Dashboard Template

Why this Dashboard
Why use the Omnisend Nurture Campaign Tracking Dashboard?

Omnisend’s workflow reports show aggregate performance and campaign-level stats, but they don’t break down revenue by individual email across a full nurture sequence. When you’re running pre-built e-commerce workflows that mix email and SMS, you need to know which specific message earned the money. This dashboard gives you per-email engagement, conversion, and revenue tracking across your entire Omnisend nurture campaign.

Who it's for
This dashboard is perfect for:
  • E-commerce marketers using Omnisend’s pre-built workflows and automations to nurture customers
  • Online store owners running Omnisend email + SMS sequences who need per-email revenue visibility
  • Marketing teams managing Omnisend nurture workflows across multiple channels
  • Anyone using Omnisend who needs to find which emails in their sequences are driving or stalling sales
What you can do
What can you do with this info?

Find the problems in your email campaigns fast. Do you have weak subject lines, dud emails, or sequences that are too long (losing attention) or too short (missing conversion opportunities)?

How Often
How often should you use it?

Review this dashboard monthly or after launching new nurture campaigns. Use it to continuously refine your sequences and maximize conversion rates.

Integrations needed
What integrations do you need to use this dashboard?

The Omnisend Nurture Campaign Tracking Dashboard requires your Omnisend integration and the SegMetrics tracking pixel. See our full list of integrations.

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