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MailerLite Nurture Campaign Tracking

Understand exactly which MailerLite sequences are nurturing leads into paying customers.

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X-ray vision for your MailerLite nurture sequences

MailerLite’s clean interface and affordable pricing make it great for email marketing, but its nurture sequence reporting leaves a lot to be desired.

You get open and click data per email, but there’s no native way to see which email in your workflow actually triggered a purchase. Revenue across a full nurture sequence? MailerLite doesn’t offer that.

SegMetrics’ MailerLite Nurture Campaign Tracking Dashboard fills the gap. Track engagement, conversions, and revenue for every email in your MailerLite workflows. See which messages earn money and which need reworking.

MailerLite keeps things simple. Now add the revenue intelligence your nurture campaigns need.

Email-by-Email Performance

See opens, customers and revenue for every email in your sequence

Sequence Optimization

Identify overperformers to replicate and underperformers to fix or remove

Engagement vs Conversion

Spot the disconnect when emails get opened but don't drive sales

What's Included

The KPIs you get access to with this dashboard...

Subject Line Interactions

The number of opens and clicks generated by each email's subject line in your sequence

Customers by Email

The number of customers acquired through each individual email in your nurture campaign

Revenue by Email

The total revenue generated by each email in your nurture sequence

Opens vs Sales by Email

A comparison showing engagement (opens) versus actual conversions (sales) for each email

Deep Dive

Inside the
MailerLite Nurture Campaign Tracking
Dashboard Template

Why this Dashboard

Why use the MailerLite Nurture Campaign Tracking Dashboard?

MailerLite’s reporting covers engagement basics like opens and clicks, but it doesn’t connect those metrics to revenue at the individual email level. When you’re running multi-step automation workflows to nurture leads, you need to know which email actually drove the conversion, not just which one got the most clicks. This dashboard delivers per-email revenue and conversion tracking across your entire MailerLite nurture sequence.

Who it's for

This dashboard is perfect for:

Email marketers using MailerLite’s automation workflows to nurture subscribers through multi-step sequences
Budget-conscious marketing teams who chose MailerLite for its affordability but need deeper analytics
Creators and small businesses running MailerLite automations to convert leads into paying customers
Anyone who needs per-email revenue data that MailerLite’s native reporting doesn’t provide

What you can do

What can you do with this info?

Find the problems in your email campaigns fast. Do you have weak subject lines, dud emails, or sequences that are too long (losing attention) or too short (missing conversion opportunities)?

How Often

How often should you use it?

Review this dashboard monthly or after launching new nurture campaigns. Use it to continuously refine your sequences and maximize conversion rates.

Integrations needed

What integrations do you need to use this dashboard?

The MailerLite Nurture Campaign Tracking Dashboard requires your MailerLite integration and the SegMetrics tracking pixel. See our full list of integrations.

You have questions.
SegMetrics has answers.

When your data is fragmented across multiple tools, it’s hard to find answers to important questions about your marketing — like which ads bring in contacts with the highest LTV after 3, 6, and 12 months.

SegMetrics connects your data from all your marketing tools, including ad platforms, CRMs, email systems, payment processors and more. Find the hidden profits in your marketing.

Trusted by 3,000+ Marketers and Agencies

Joanna Wiebe

Founder, Copyhackers

“SegMetrics is perfect for digital training businesses like ours. Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with ‘the other guys’.”

Brendan Dubbels

Senior Partner Manager, Ontraport

“It’s not enough for us to just track our ads right after the first click because someone may convert 6 months later. SegMetrics has made a huge difference in our ability to track what we are actually getting from our paid ads. We can even track the impact individual salespeople are having during the sales process.”

Eben Pagan

Founder, Eben Pagan Training

“SegMetrics gives you X-Ray vision to reveal what your customers are doing, how your marketing funnel is working… and how to make it work better.”

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Template created by

MailerLite Nurture Campaign Tracking

X-ray vision for your MailerLite nurture sequences

The KPIs you get access to with this dashboard...