Attribute revenue, not clicks
See the money each campaign actually produced, not the traffic it sent.
Accurate MailerLite Analytics
MailerLite handles email campaigns, automations, landing pages and sites. SegMetrics connects natively and imports its subscribers, so a growing list can be broken down by where each person came from and what that group is worth.
How SegMetrics works
When your data is fragmented across multiple tools, it’s hard to find answers to important questions about your marketing — like which ads bring in contacts with the highest LTV after 3, 6, and 12 months.
SegMetrics connects your data from all your marketing tools, including ad platforms, CRMs, email systems, payment processors and more. Find the hidden profits in your marketing.

See the money each campaign actually produced, not the traffic it sent.
Tie revenue to individual emails and sequences instead of opens and clicks.
Filter by any action or attribute to see which groups convert and which stall.
Track what a customer is worth across every repeat purchase, upgrade and renewal.
MailerLite delivers advanced email marketing. MailerLite’s digital marketing tools help you create email marketing, automation, landing pages, and websites your audience will love.
But are these marketing elements driving revenue? By integrating MailerLite and SegMetrics, you can see exactly what is and isn’t working in your marketing.
SegMetrics tells you what channels, ads, campaigns, segments, and more drive real revenue (and which are wastes of time). Connecting RevenueCat with SegMetrics gives you a single source of truth for marketing insights and a holistic view of the impact of your marketing on your subscriptions.
All it takes is a few clicks to integrate MailerLite with SegMetrics. You’ll then see where every dollor of your revenue originated.
Don’t have MailerLite yet? Get MailerLite. Or go to your MailerLite login.
Need help? Ask questions in our in-app support.
Trusted by 3,000+ Marketers and Agencies










“Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with 'the other guys’.”


“It’s not enough for us to just track our ads right after the first click because someone may convert 6 months later. SegMetrics has made a huge difference in our ability to track what we are actually getting from our paid ads. We can even track the impact individual salespeople are having during the sales process.”


“SegMetrics gives you X-Ray vision to reveal what your customers are doing, how your marketing funnel is working...”
SegMetrics Optimizes
Do your emails build trust and drive sales—or push prospects away? Without full funnel data, you’re emailing in the dark.
With SegMetrics you can:

DIAGNOSTIC SEGMENTATION
SegMetrics syncs with your email marketing platform or CRM. This means you can filter by custom fields and tags to identify contacts who have clicked an ad, attended a webinar, joined a sales call, entered an email sequence and more.
Any action or attribute you track in your CRM, SegMetrics can filter your people based on it — and show you the impact it has on your bottom line.

GROW AVERAGE ORDER VALUE
Your funnel is more than a single sale. Increase revenue with upsells and cross-sells. Discover which offers drive the biggest AOV for each segment, and double down on what’s working.
SegMetrics shows you lifetime value by offer and cohort. See how one-time deals become long-term revenue. Maximize each purchase, from first click to final upsell.

Everything SegMetrics reads from your MailerLite account, and how the connection is made.
Native integration
A direct, first-party connection — authorise once and data flows automatically.
Standard
Full data sync with historical import and revenue attribution.
Email Marketing
Deploy any of these inside SegMetrics with one click — they fill themselves in from your MailerLite data.
Combine your MailerLite data with all the tools you love, and get smarter insights instantly with 130+ integrations.
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