Know your true ROAS
Measure ad spend against lifetime revenue, not just the first conversion.
Accurate Yahoo! Japan Analytics
Integrate Yahoo! Japan with SegMetrics and unlock insights, revenue attribution and customer journey metrics. Get a handle on the KPIs that matter most for your marketing funnels. SegMetrics: built by marketers, for marketers.
How SegMetrics works
When your data is fragmented across multiple tools, it’s hard to find answers to important questions about your marketing — like which ads bring in contacts with the highest LTV after 3, 6, and 12 months.
SegMetrics connects your data from all your marketing tools, including ad platforms, CRMs, email systems, payment processors and more. Find the hidden profits in your marketing.

Measure ad spend against lifetime revenue, not just the first conversion.
See the money each campaign actually produced, not the traffic it sent.
First-party tracking and server-side events keep attribution intact.
Filter by any action or attribute to see which groups convert and which stall.
Yahoo! Japan offers a wide range of pay-per-click services from search to e-commerce. Their marketing platform provides businesses with powerful advertising solutions tailored to the Japanese market. With a large audience and a suite of tools designed for effective online advertising, Yahoo! Japan is an essential platform for businesses aiming to tap into the Japanese market.
Why Integrate Yahoo! Japan with SegMetrics? Integrating Yahoo! Japan with SegMetrics provides businesses with a deep and accurate view of their advertising efforts. This integration ensures that all ad data, including impressions, clicks, and costs, are imported into SegMetrics so your business can better track ROI, optimize ad spend, and understand the effectiveness of your campaigns. With SegMetrics’ unique ability to track your user data all the way from first click to post-purchase, businesses can refine their advertising strategies to maximize reach and ROI.
Don’t have Yahoo! Japan yet? Get Yahoo! Japan. Or go to your Yahoo! Japan login.
Need help? Ask questions in our in-app support.
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SegMetrics Optimizes
Not all clicks are created equal. Without accurate lifetime attribution, you’re risking your budget on ads that don’t drive actual sales.
With SegMetrics you can:

NO MORE BLIND SPOTS
Short attribution windows hide your most profitable ads. If your leads need time to decide, you can’t see which campaigns lead to real revenue. That means wasted spend and missed opportunities.
SegMetrics reveals which campaigns drive actual sales — no matter how long they take to nurture. Connect with Infusionsoft, HubSpot, HighLevel, or any CRM. Gain clarity on your true ROI, and put your budget where it makes the biggest impact.
PRIVACY-COMPLIANT
SegMetrics’s 1st party cookies, server-side tracking and advanced lead fingerprinting allows us to reliably identify and track your visitors across domains, devices, iOS updates, platforms, and throughout your full sales funnel.
This means you get consistent and accurate data about each lead and don’t have to worry about ad blockers, new privacy settings, siloed data or short attribution windows.
Everything SegMetrics reads from your Yahoo! Japan account, and how the connection is made.
Native integration
A direct, first-party connection — authorise once and data flows automatically.
Standard
Full data sync with historical import and revenue attribution.
Advertising
Combine your Yahoo! Japan data with all the tools you love, and get smarter insights instantly with 130+ integrations.
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