In this free, tactical session, Keith Perhac (founder of SegMetrics) invites the TFC Marketing team to share the playbook they’ve built managing over $500M in client revenue — and show you how to connect paid ads, email, and lifecycle data to drive smarter, more profitable growth. Special TFC Marketing guests include Jeff Tait (CEO & Partner), Will Castillo (COO & Partner) and Saad Arshad (Director of Paid Media).