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Video: How to build a data-driven culture

Ryan Johnson
Marketer @ SegMetrics
How to Build a Data-Driven Culture banner

Is your business driven by data or hunches?

Every business owner and leader says they’re data-driven, but in our experience few of them actually are. Two reasons for this:

  1. Most businesses don’t actually have an accurate, reliable single source of truth for their marketing data
  2. Once you have the data, you need to build a culture that makes the most of it.

That’s the focus for our latest episode of Happy Hour Analytics! 🥃

Join Keith Perhac (founder and CEO of SegMetrics) and Scott Queen (SegMetrics’ Head of Product Strategy) as they deep dive into the challenges and tactics of building a genuinely data-driven culture.

  • What does it actually mean to be data-driven?
  • How do you balance transparency and accountability with the ups-and-downs of growth?
  • What data should you be sharing?

Grab a drink. Let’s dive in!


Some of the big topics in this episode:

  • What is a Data-Driven Culture? (01:08)
  • Balancing Flexibility and Consistency in Data (04:41)
  • Leadership’s Role in Driving a Data Culture (08:03)
  • Sharing and Using Data Effectively (11:26)
  • Empowering Teams and Choosing Metrics Carefully (09:37)
  • Practical Steps for Building a Data-Driven Culture (26:12)

To learn more about upleveling the quality of marketing data in your business, book a call with one of our marketing analytics experts.

(And check out our video about the difference between web analytics vs. people analytics.)

And that’s it!


Ryan Johnson

Marketer @ SegMetrics

Ryan Johnson is a content strategist and product marketing manager with over 15 years experience bringing brands and products to life with integrated editorial and sales collateral, value-based messaging, and GTM strategies.


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