Video: How to build a data-driven culture

Is your business driven by data or hunches?

Every business owner and leader says they’re data-driven, but in our experience few of them actually are. Two reasons for this:

1. Most businesses don’t actually have an accurate, reliable single source of truth for their marketing data
2. Once you have the data, you need to build a culture that makes the most of it.

That’s the focus for our latest episode of Happy Hour Analytics! 🥃

Join Keith Perhac (founder and CEO of SegMetrics) and Scott Queen (SegMetrics’ Head of Product Strategy) as they deep dive into the challenges and tactics of building a genuinely data-driven culture.

• What does it actually mean to be data-driven?
• How do you balance transparency and accountability with the ups-and-downs of growth?
• What data should you be sharing?

Grab a drink. Let’s dive in!

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Some of the big topics in this episode:**

• What is a Data-Driven Culture? (01:08)
• Balancing Flexibility and Consistency in Data (04:41)
• Leadership’s Role in Driving a Data Culture (08:03)
• Sharing and Using Data Effectively (11:26)
• Empowering Teams and Choosing Metrics Carefully (09:37)
• Practical Steps for Building a Data-Driven Culture (26:12)

To learn more about upleveling the quality of marketing data in your business, book a call with one of our marketing analytics experts.

(And check out our video about the difference between web analytics vs. people analytics.)

And that’s it!