Is your business driven by data or hunches?Every business owner and leader says they’re data-driven, but in our experience few of them actually are. Two reasons for this:Most businesses don’t actually have an accurate, reliable single source of truth for their marketing dataOnce you have the data, you need to build a culture that makes the most of it.That’s the focus for our latest episode of Happy Hour Analytics! 🥃Join Keith Perhac (founder and CEO of SegMetrics) and Scott Queen (SegMetrics’ Head of Product Strategy) as they deep dive into the challenges and tactics of building a genuinely data-driven culture.What does it actually mean to be data-driven?How do you balance transparency and accountability with the ups-and-downs of growth?What data should you be sharing?Grab a drink. Let’s dive in! Some of the big topics in this episode:What is a Data-Driven Culture? (01:08)Balancing Flexibility and Consistency in Data (04:41)Leadership’s Role in Driving a Data Culture (08:03)Sharing and Using Data Effectively (11:26)Empowering Teams and Choosing Metrics Carefully (09:37)Practical Steps for Building a Data-Driven Culture (26:12)To learn more about upleveling the quality of marketing data in your business, book a call with one of our marketing analytics experts.(And check out our video about the difference between web analytics vs. people analytics.)And that’s it! Share on Twitter Facebook Pinterest Email