Is your business driven by data or hunches?
Every business owner and leader says they’re data-driven, but in our experience few of them actually are. Two reasons for this:
- Most businesses don’t actually have an accurate, reliable single source of truth for their marketing data
- Once you have the data, you need to build a culture that makes the most of it.
That’s the focus for our latest episode of Happy Hour Analytics! 🥃
Join Keith Perhac (founder and CEO of SegMetrics) and Scott Queen (SegMetrics’ Head of Product Strategy) as they deep dive into the challenges and tactics of building a genuinely data-driven culture.
- What does it actually mean to be data-driven?
- How do you balance transparency and accountability with the ups-and-downs of growth?
- What data should you be sharing?
Grab a drink. Let’s dive in!
Some of the big topics in this episode:
- What is a Data-Driven Culture? (01:08)
- Balancing Flexibility and Consistency in Data (04:41)
- Leadership’s Role in Driving a Data Culture (08:03)
- Sharing and Using Data Effectively (11:26)
- Empowering Teams and Choosing Metrics Carefully (09:37)
- Practical Steps for Building a Data-Driven Culture (26:12)
To learn more about upleveling the quality of marketing data in your business, book a call with one of our marketing analytics experts.
(And check out our video about the difference between web analytics vs. people analytics.)
And that’s it!
