"Do less. Earn more."
If you’re a creator or coach stuck on the treadmill — juggling launches, managing a growing team, still feeling overwhelmed — this episode if your reset.
In this episode of Data Beats Opinion, business coach Olly Richards shares his simplicity playbook for scaling education businesses.
Learn how to finally:
- Step out of the day-to-day ops
- Trim your offers down to what actually converts
- Build premium programs that attract clients without the hard selling.
Join host Keith Perhac, founder of SegMetrics, and Olly a they map out a calmer, smarter path to growth. One with bigger margins, less noise, and more fun. (Remember when your business was fun?)
Meet Olly Resnick
Olly Richards is the founder of StoryLearning and a mentor to established online education businesses. He helps creators and coaches scale simply and profitably. He’s published 20+ language books, worked with major universities, and been featured by the BBC — proof that his story-based approach to learning has impacted millions.
Connect with Olly via his business coaching site Olly Richards or his language learning site Story Learning.
Show Notes
[00:00] Intro and Olly Richards’ origin story
[04:18] Creator lessons from being a teacher
[08:16] Challenges of being a creator and coach
[10:01] When to move from creator to coach
[13:38] When to bring in new leadership — and why
[18:19] The three types of creators ($, $$, $$$)
[22:39] Ego, lifestyle and hustle culture
[27:24] Your #1 job as a creator
[31:11] Why live connection is a supercharger
[34:50] Advice for seasoned creators
[37:30] Finding your personal & business values
[39:30] Delegation breakdowns
[43:43] Learning how to really stop and think
[46:21] On walking
[48:50] How to find Olly Richards
Tools & Resources Mentioned
- Olly’s case study: Blueprint of a $10M online education business
- Idea Capture Tools: Epiphany
- Concepts: ROI Method (Scott Oldford)
- Analytics: SegMetrics
About Data Beats Opinion
Data Beats Opinion is SegMetrics’ monthly podcast exploring what’s actually working in growth and marketing today. Host Keith Perhac, founder of SegMetrics, sits down with domain experts to uncover practical strategies you can implement — not just theory.
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