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Ad Campaign Performance Overview

Go beyond clicks — see which campaigns are converting real leads in your CRM.

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The truth about your ad performance

Most ad platforms only tell you half the story. You see clicks, but what about leads, customers, and revenue? You know you’re spending money, but are you making any money?

SegMetrics’ Ad Campaign Performance Overview Dashboard connects your ad performance to real people in your CRM. See impressions, clicks, and conversion rates alongside spend and revenue by campaign. Track which ad sets are hitting your cost-per-click targets and which campaigns are delivering leads at the right price.

This is essential intel for ad teams who need to prove their campaigns are efficient and on-target.

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TOFU Tracking
Monitor impressions, clicks, and conversions across all your campaigns
Verifiable Ad Conversions
See all your ad sales – including real names, emails and customer journeys
Campaign Efficiency
Track CPC, CPA and conversion rates at a glance
What's Included

The KPIs you get access to with this dashboard...

Impressions
The number of times your ads were displayed to users across your ad platforms
Average Cost Per Click
The average amount you pay each time someone clicks on one of your ads
Conversions
The number of people who took a desired action (like becoming a lead) after clicking your ad
Cost Per Conversion
The average amount you spend to acquire one conversion from your ad campaigns
Spend vs Revenue by Campaign
A comparison of how much you spent on each campaign versus the revenue it generated
Ad Campaigns
Performance breakdown of your individual advertising campaigns across platforms
Ad Sets
Performance data for the ad sets within each campaign, showing granular results
Deep Dive

Inside the
Ad Campaign Performance Overview
Dashboard Template

Why this Dashboard
Why use the Ad Campaign Performance Overview Dashboard?

If you’re running paid ads on Facebook, Google, or other platforms, you need more than what the ad platforms can give you. Their dashboards show clicks and impressions, but that’s not the full story. Who actually converted? Who became a lead? And how much revenue are your campaigns actually driving? SegMetrics’ Ad Campaign Performance Overview Dashboard answers these questions.

Who it's for
This dashboard is perfect for:
  • Ad teams managing acquisition campaigns across multiple platforms
  • Marketing managers who need to track campaign efficiency and cost per lead
  • Agencies that need to prove their ad performance to clients
  • Anyone running top-of-funnel campaigns where lead generation is the primary goal
What you can do
What can you do with this info?

Track your campaigns from impression to conversion. Monitor your average cost per click and make sure it stays on target. See which ad sets are converting at the rates you expect, and identify underperformers before you waste more budget. Compare spend versus revenue by campaign to understand which efforts are paying off.

How Often
How often should you use it?

Check this dashboard daily or weekly to monitor campaign performance and catch issues early. Use it to optimize your ad spend and ensure your acquisition efforts stay efficient.

Integrations needed
What integrations do you need to use this dashboard?

The Ad Campaign Performance Overview Dashboard requires connections to your ad platforms (Facebook/Meta, Google, etc.) and your CRM. The SegMetrics tracking pixel is also required. See our full list of integrations.

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How SegMetrics Works

You have questions.
SegMetrics has answers.

When your data is fragmented across multiple tools, it’s hard to find answers to important questions about your marketing — like which ads bring in contacts with the highest LTV after 3, 6, and 12 months.

SegMetrics connects your data from all your marketing tools, including ad platforms, CRMs, email systems, payment processors and more. Find the hidden profits in your marketing.

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Joanna Wiebe, CopyHackers

Joanna Wiebe

Founder, Copyhackers

“SegMetrics is perfect for digital training businesses like ours. Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with ‘the other guys’.”

brandan dubbel

Brendan Dubbels

Senior Partner Manager, Ontraport

“It’s not enough for us to just track our ads right after the first click because someone may convert 6 months later. SegMetrics has made a huge difference in our ability to track what we are actually getting from our paid ads. We can even track the impact individual salespeople are having during the sales process.”

Eben Pagan

Founder, Eben Pagan Training

“SegMetrics gives you X-Ray vision to reveal what your customers are doing, how your marketing funnel is working… and how to make it work better.”

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profits in your marketing

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