Attribute revenue, not clicks
See the money each campaign actually produced, not the traffic it sent.
Accurate NMI Analytics
The Best NMI Reporting Dashboards
Integrate NMI with SegMetrics and unlock insights, revenue attribution and customer journey metrics. Get a handle on the KPIs that matter most for your marketing funnels. SegMetrics: built by marketers, for marketers.
How SegMetrics works
You have questions. SegMetrics has answers.
When your data is fragmented across multiple tools, it’s hard to find answers to important questions about your marketing — like which ads bring in contacts with the highest LTV after 3, 6, and 12 months.
SegMetrics connects your data from all your marketing tools, including ad platforms, CRMs, email systems, payment processors and more. Find the hidden profits in your marketing.
How SegMetrics Optimizes Your NMI Marketing
See the full order picture
Refunds, upsells and order value, joined to the marketing that drove them.
Measure lifetime value
Track what a customer is worth across every repeat purchase, upgrade and renewal.
Find your best segments
Filter by any action or attribute to see which groups convert and which stall.
NMI is a customizable payments solution that helps partners deliver frictionless payments.
NMI is a global leader in embedded payments, powering more than $200 billion in payment volumes every year. But to fully understand how your marketing is driving revenue, you need a cross-platform marketing analytics tool.
Using SegMetrics with NMI gives you a single source of truth for your marketing data and insights. You can see exactly what channels, campaign, ads, segments, products, and more are driving your revenue – and which are wasting your time and money.
All it takes is a few clicks to integrate NMI with SegMetrics. You’ll then see where every dollar of revenue originated.
Don’t have NMI yet? Get NMI. Or go to your NMI login.
Need help? Ask questions in our in-app support.
Trusted by 3,000+ Marketers and Agencies
Joanna Wiebe
Founder, Copyhackers
“Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with 'the other guys’.”
Brendan Dubbels
Senior Partner Manager, Ontraport
“At Ontraport, we don’t usually promote many other systems... however, SegMetrics has really made a huge difference in our business.”
Eben Pagan
Founder, Eben Pagan Training
“SegMetrics gives you X-Ray vision to reveal what your customers are doing, how your marketing funnel is working...”
Uncover the hidden profit in every part of your funnel
SegMetrics Optimizes
Your E-Commerce Sales
A sale shouldn’t be the end of the journey—it’s the beginning. Learn what keeps customers coming back for more.
With SegMetrics you can:
- Uncover the traffic sources and campaigns that bring in the highest lifetime value
- Track every customer touchpoint to see what fuels repeat purchases.
- Discover which upsells and cross-sells drive the most additional revenue.
FINE-TUNE EVERY STAGE
Optimize for Revenue Through the Entire Funnel
Traditional tools overlook sequences that boost sales later. That means you miss out on true revenue potential.
SegMetrics shows how each funnel step drives profit over time. Use advanced segmentation to see what actually works and maximize long-term ROI.
SEE FULL LIFETIME RETURNS
Track Real RoAS Beyond One Sale
Repeat customers are gold. Don’t measure ads on the first purchase only.
SegMetrics links every future sale back to its initial source. Get the true return on ad spend, and invest in what grows long-term value.
What syncs with NMI
Everything SegMetrics reads from your NMI account, and how the connection is made.
- What syncs
- Payments
- Connection
Native integration
A direct, first-party connection — authorise once and data flows automatically.
- Plan level
Standard
Full data sync with historical import and revenue attribution.
- Category
Payments
Better Together! Connect NMI to all your data:
Combine your NMI data with all the tools you love, and get smarter insights instantly with 130+ integrations.
