RevenueCat is a subscription management platform that helps apps handle in-app purchases, subscriptions, and customer lifecycle data across platforms like iOS, Android, and web. With RevenueCat, businesses can manage billing infrastructure, track subscriber activity, and monitor key metrics like MRR, churn, and lifetime value without building complex payment systems themselves.
By connecting RevenueCat with SegMetrics, you can track subscriber revenue alongside your marketing data to see which campaigns, channels, and funnels generate the most valuable customers. This integration helps businesses tie subscription events and customer value directly back to the marketing efforts that drive growth.