Keep members longer
See which content and touchpoints drive renewals rather than churn.
Accurate Thinkific Analytics
Integrate Thinkific with SegMetrics and unlock insights, revenue attribution and customer journey metrics. Get a handle on the KPIs that matter most for your marketing funnels. SegMetrics: built by marketers, for marketers.
How SegMetrics works
When your data is fragmented across multiple tools, it’s hard to find answers to important questions about your marketing — like which ads bring in contacts with the highest LTV after 3, 6, and 12 months.
SegMetrics connects your data from all your marketing tools, including ad platforms, CRMs, email systems, payment processors and more. Find the hidden profits in your marketing.

See which content and touchpoints drive renewals rather than churn.
See the money each campaign actually produced, not the traffic it sent.
Track what a customer is worth across every repeat purchase, upgrade and renewal.
Filter by any action or attribute to see which groups convert and which stall.
Thinkific is an all-in-one platform to help you easily create, market and sell your digital learning products.
The inbuilt analytics are great for understanding how your students use your courses, but more detail is needed to fully optimize the marketing of your products.
Using SegMetrics as your Thinkific reporting tool means you can truly optimize your campaigns. You’ll get a single source of truth about what channels, campaigns, segments, and more are driving your revenue.
All it takes is a few clicks to integrate Thinkific with SegMetrics. You’ll then see where every dollar of revenue originated.
Don’t have Thinkific yet? Get Thinkific. Or go to your Thinkific login.
Need help? Ask questions in our in-app support.
Trusted by 3,000+ Marketers and Agencies










“Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with 'the other guys’.”


“At Ontraport, we don’t usually promote many other systems... however, SegMetrics has really made a huge difference in our business.”


“SegMetrics gives you X-Ray vision to reveal what your customers are doing, how your marketing funnel is working...”
SegMetrics Optimizes
Getting members is great. Keeping them is even better. Stop guessing at who your most profitable customers are and find out what’s working.
With SegMetrics you can:

FULL LIFECYCLE ANALYTICS
Sign-ups aren’t the end of your customer journey. Retention happens inside your app.
SegMetrics imports tags, fields and usage data. See which cohorts stay engaged and why. Optimize retention based on real user behavior.

HUMAN-FOCUSED ANALYTICS
Stop filtering leads by trivial details like browser or device. Look at actual human attributes.
SegMetrics lets you group people by goals, motivations and experience. Discover which segments deliver the biggest sales impact.

Everything SegMetrics reads from your Thinkific account, and how the connection is made.
Native integration
A direct, first-party connection — authorise once and data flows automatically.
Standard
Full data sync with historical import and revenue attribution.
Membership Sites
Deploy any of these inside SegMetrics with one click — they fill themselves in from your Thinkific data.
Combine your Thinkific data with all the tools you love, and get smarter insights instantly with 130+ integrations.