Are you taking “educated guesses” to guide your ad spend?

Delayed Reporting

It’s not a secret that ad platforms don’t report results accurately and certainly not in real time. In fact, many advertisers report up to 60% difference in reported results and actual results!

The worst thing is having a great sales day and not knowing if it’s coming from Google Ads or Facebook Ads and then from which ad group until much later on because of delayed reporting.

Direct Integration

Because SegMetrics integrates natively with most advertising and sales platforms, you can accurately determine what ad group is doing what in real time.

You no longer need to be in the dark about what’s actually going on. You can use your SegMetrics custom dashboard as a compass to guide your advertising spend.

You now have real time data to cut the losers and scale the winners.

Your Advertising Compass

You can track all of your ad sources and know your ad spend and sales down to the penny. You can track what the RoAS is on each single ad and use that data back on the advertising platforms to maximize your ROI on your campaigns.

Forget failed pixels. Let SegMetrics give you the full picture and get 100% accurate reporting on your multi-channel marketing activities.

How Dr. Axe Found An Additional $263,794 in Additional Revenue with Segmetrics

Dr. Axe Discovered The Value of Lead Magnets for the First Time

After signing up for their Free Trial of SegMetrics, the Dr. Axe team was able to see the value of their lead magnets for the first time — and, because SegMetrics plugs directly into all of their platforms.

The results?

The Axe Wellness team can now tell which exact lead magnets were generating the most revenue and which leads were most valuable at a glance.

In fact, the Axe Wellness team discovered something very interesting.

The 20,720 “Essential Oils” lead magnet generated $263,794 in revenue. That gives them an average lead value for leads of $12.73.

If we compare those numbers to their other segments we see that “Health” generated 12,687 new leads, with a Lead Value of $11.72 and “Fitness” generated 4,136 new leads at a lead value of $18.82.

Finally… the “Recipes” generated 9,055 new leads at the highest average value per lead, with an average value of $19.26! 

This means that each “Recipes” lead is WORTH 64% MORE than each “Health” lead despite the “Recipes” category generating 3,632 fewer leads.

The Axe Wellness team would never have noticed this without SegMetrics. This goes to show why data like this is important. You need to look beyond just leads growth when measuring the success of your marketing efforts.

“Mind. Blown,” said Evan Tardy, President of Axe Wellness, after seeing this data. “This will definitely impact our product development.”

SegMetrics has helped us get way more value out of our marketing and provided reports that we could only dream of.

If you want to know where the opportunities are hiding in your customer and subscriber data, SegMetrics will show you.

— Evan Tardy — President of Axe Wellness

Improve Your Marketing with SegMetrics