Delayed Reporting
It’s not a secret that ad platforms don’t report results accurately and certainly not in real time. In fact, many advertisers report up to 60% difference in reported results and actual results!
The worst thing is having a great sales day and not knowing if it’s coming from Google Ads or Facebook Ads and then from which ad group until much later on because of delayed reporting.
Direct Integration
Because SegMetrics integrates natively with most advertising and sales platforms, you can accurately determine what ad group is doing what in real time.
You no longer need to be in the dark about what’s actually going on. You can use your SegMetrics custom dashboard as a compass to guide your advertising spend.
You now have real time data to cut the losers and scale the winners.
Your Advertising Compass
You can track all of your ad sources and know your ad spend and sales down to the penny. You can track what the RoAS is on each single ad and use that data back on the advertising platforms to maximize your ROI on your campaigns.
Forget failed pixels. Let SegMetrics give you the full picture and get 100% accurate reporting on your multi-channel marketing activities.
How Dr. Axe Found An Additional $263,794 in Additional Revenue with Segmetrics
Dr. Axe Discovered The Value of Lead Magnets for the First Time
After signing up for their Free Trial of SegMetrics, the Dr. Axe team was able to see the value of their lead magnets for the first time — and, because SegMetrics plugs directly into all of their platforms.
The results?
The Axe Wellness team can now tell which exact lead magnets were generating the most revenue and which leads were most valuable at a glance.
In fact, the Axe Wellness team discovered something very interesting.
The 20,720 “Essential Oils” lead magnet generated $263,794 in revenue. That gives them an average lead value for leads of $12.73.
If we compare those numbers to their other segments we see that “Health” generated 12,687 new leads, with a Lead Value of $11.72 and “Fitness” generated 4,136 new leads at a lead value of $18.82.
Finally… the “Recipes” generated 9,055 new leads at the highest average value per lead, with an average value of $19.26!
This means that each “Recipes” lead is WORTH 64% MORE than each “Health” lead despite the “Recipes” category generating 3,632 fewer leads.
The Axe Wellness team would never have noticed this without SegMetrics. This goes to show why data like this is important. You need to look beyond just leads growth when measuring the success of your marketing efforts.
“Mind. Blown,” said Evan Tardy, President of Axe Wellness, after seeing this data. “This will definitely impact our product development.”
SegMetrics has helped us get way more value out of our marketing and provided reports that we could only dream of.
If you want to know where the opportunities are hiding in your customer and subscriber data, SegMetrics will show you.
— Evan Tardy — President of Axe WellnessImprove Your Marketing with SegMetrics
Visitor Journey Tracking
Understand your whole
customer journey
Every action a lead takes gives you valuable marketing data. The impact of your marketing depends on how easily you can gather the key metrics for your funnels. See every purchase, page visit, clicked ad, and more – and lets you see it all with the click of a button.
Define your cohorts based on what your customers are doing through the marketing funnel, and find the segments that make you money, and those that don’t. Go beyond top-level dashboards to find your most valuable cohorts.
Learn more about your customers’ journey
No Data Scientists Required
Analyze and optimize with explorative reports
As marketers, our most impactful insights come from those “Huh, that’s weird” moments. SegMetrics’ explorative reports lets you filter and break down your cohorts in realtime, letting you find the segments that are working, and the ones that aren’t.
Once you’ve identified the cohorts you want to monitor, save your reports, or put them on your live dashboards to keep tabs on their performance.
Learn more about explorative reports
SegMetrics deciphers the data so you don’t have to.
We built SegMetrics to be reliable, simple to set up, and easy to read. Because no matter the size or type of your business, success shouldn’t depend on wrestling some sense out of confusing or conflicting data. Get back to making clear-headed, informed decisions. We’ll handle the numbers.
We added SegMetrics to see if it could find answers to questions a client’s had
for over a year and that couldn’t be put off any longer. It could, and did so within about 30 seconds
— Michelle Warner — Strategy Consultant
All your the tools you already use
Connect your favorite CRM, eCommerce and more
Easily connect your marketing platform with your ecommerce and all the other tools you use, including Infusionsoft, Ontraport, ActiveCampaign, Google Ads, Facebook, MailChimp, Klaviyo and much more. Contacts are automatically connected through each of your systems, so you can follow your leads through their entire journey, no matter where it takes them.
See all 17 marketing integrations
Your marketing control panel
Build your unique KPI dashboard
What gets measured gets improved, and the more visible, the more they improve. SegMetrics’ dashboard and team features keep your core KPIs at top of mind, and alert you if things start to slip.
Whether you need to keep a close eye on MRR, quickly get the Lead Value of all your sources, or monitor leads as they go through your funnel – SegMetrics fits your reporting needs like a glove. Build custom dashboards in just a few clicks and get the vital data you need to improve your marketing.
Learn more about custom dashboards
Currently Analyzing…
Revenue
Leads
Lead Value
(as of May 20th, 2020 12:37 AM)
Built by marketers, for marketers
SegMetrics empowers hundreds of marketers like you
Online marketing is more competitive than ever, which means it’s critical to understand which of your lead sources and marketing funnels are bringing you the best return on your marketing efforts, and which are a waste of time and money. See other marketers like you that are already using SegMetrics to optimize their marketing.
Read the case study
Thanks to SegMetrics, I can give my clients real-time understanding of their audience, and the major metrics
that drive their growth. What used to take hours of merging spreadsheets is instantly available in my
SegMetrics reports.
— Marcus Blankenship — Executive Coach
With you every step of the way
Passionate support is our superpower
The SegMetrics support team has extensive experience working closely with marketers and agencies to solve their reporting needs. If you have a questions about your data, or a report you’re looking to build reach out to our team. We’ll help resolve it ASAP – even if it’s technologically convoluted or completely specific to your business.
SegMetrics’ reporting is always improving, and gaining new features every month. Our world-class development and analytics team is constantly working to make reporting easier, effective, and more reliable.
For all the power that comes with Infusionsoft, it can be a really complicated tool. Reports that should be available with a few clicks just aren’t there.
With SegMetrics we can see exactly which leads are most profitable and where our biggest opportunities lie. SegMetrics is like your marketing crystal ball.
— Chris Mason — Automation Marketer at Titans of Direct Response
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