When my marketing director showed our syndication team a contact report for contacts with the tag “Investor – Equinox on Prince” and then drilled down into a specific contact’s Contact Activity view showing chronological actions from Active Campaign, the team was blown away.

We have an initiative called “Know Your Customer,” and SegMetrics’ Contact Activity view is going to save that team a ton of manual work in Active Campaign to get the data they want.

SegMetrics will allow us to focus our marketing efforts on the activities that bring us the most bang for the buck. Love your product!