Data Beats Opinion

by SegMetrics

Thoughts & Interviews with experts who improve their business with data.
Learn how to improve your marketing and revenue with straight-forward strategies you can do today.

Article

Tackling Price Objections: What to do if you’re hearing your prices are too high

Let me tell you a story.

Keith Perhac

Founder @ SegMetrics

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All Marketing Advertising Innovators

Article

How to Convert Leads That Don’t Buy: The 90-Day Funnel Strategy

There are two outcomes to any marketing funnel. Either the lead purchased the product you had for sale… or they…

Keith Perhac

Founder @ SegMetrics

Article

Embrace Variety! Increase Opt-ins with Tasty Super-Targeted Content

Imagine for a moment that instead of selling a course, you’re selling ice cream. (Mmm, ice cream.) You first decision…

Keith Perhac

Founder @ SegMetrics

Article

From Cold to Hot: How to warm up your marketing leads

It was supposed to be simple. You created a website and an email list. You wrote a killer incentive to…

Keith Perhac

Founder @ SegMetrics

Marketing

Half of Your Marketing Is Wasted. Do You Know Which Half?

Let me guess… You’ve been staring at your marketing numbers for hours — maybe even days. Your eyes have gone…

Keith Perhac

Founder @ SegMetrics

Article

Get Your Customers to Buy Now with These Time-Tested Action Tactics

"The best thing about waiting until the last minute is that it only takes a minute." —Wake Forest If there’s…

Keith Perhac

Founder @ SegMetrics

Article

The Definitive Guide to the Software & Services You Need to Start Selling Information Products

Whether you’re selling e-books or webinars, online courses or consulting services, building an online presence for your business can be…

Keith Perhac

Founder @ SegMetrics

Article

Which Type of Email User Are You?

How many emails do you get in a day? Dozens? Hundreds? Thousands? Marketers sent over 838 billion emails in 2013…and…

Keith Perhac

Founder @ SegMetrics

Article

Customer Service Strategies from the World’s Best (and Worst) Companies

At SegMetrics, we know all about giving customers first-class service. It’s what we do every day — making sure your…

Keith Perhac

Founder @ SegMetrics

Article

How To Create A Welcome Email Series That Works

Are you effectively harnessing the welcome email? Here’s what you need in order to be effective.

Keith Perhac

Founder @ SegMetrics

Article

Getting Noticed In The Age Of Content Fatigue

Is there a point to putting out more content in a crowded environment? We delve into some stats and case studies...

Keith Perhac

Founder @ SegMetrics

Article

4 Critical Metrics Hiding in Your Keap / Infusionsoft Account (and How To Uncover Them)

Over 40,000 users have signed up for Keap / Infusionsoft, and it's understandable why. Infusionsoft provides businesses with a stellar…

Keith Perhac

Founder @ SegMetrics

Article

How to Track Email Opens in Infusionsoft’s Campaign Builder

While Infusionsoft gives great reporting on broadcast emails, and individual emails sent out, it can be difficult to get open…

Keith Perhac

Founder @ SegMetrics

Article

Stop Mining Data (And Let Customers Tell You What They Want)

If you don't ask, you'll never know. It's true in many situations – including your marketing. How can you personalize…

Keith Perhac

Founder @ SegMetrics

Article

5 Ways to Get More Value Out of Your Launch Without Changing Your Plan

The end of the year brings challenges only info-marketers can understand. Whether you're launching your own product, working for another…

Keith Perhac

Founder @ SegMetrics