Go beyond simple ad attribution and UTM tracking. With SegMetrics, you can see how every touchpoint and step in your marketing funnel works together to bring you sales.
Marketers like you upgrade to SegMetrics to see where their best customers come from and why they purchase.
SegMetrics pricing starts at only $57/month. Sign up for a 14-day trial today and see how SegMetrics stacks up as a Wicked Reports alternative.
Just a few of the companies improving their marketing with SegMetrics
First off is the price. You can start a free 14-day trial of SegMetrics right now after which your pricing starts at just $57/month. If you’re curious about trying out Cometly, you’ll need to get on a demo. Accounts are around $500/month and most require custom quotes not suitable for scaling companies.
Then comes the full-funnel focus. Cometly provides accurate campaign and touchpoint reporting but doesn’t focus as deeply on customer segment analysis tied to lifetime metrics.
SegMetrics offers you full-funnel optimization, helping you analyze the top, middle, and bottom of your funnels through the contact tags in your email platform. SegMetrics also helps you understand which customers are most valuable over time. Allocate budget based on long-term revenue impact. Answer business questions beyond “which ad performed best today?”.
SegMetrics is better for businesses that care about customer behavior and revenue dynamics beyond immediate paid channel performance.
SegMetrics is the tracking and analytics software we didn’t know we needed. It has helped us make data-driven decisions and took the guesswork out of where our opportunities for growth are. Anyone that wants to track their ad spend and analyze their business data properly should be using SegMetrics. It’s truly one of a kind!
— Santo Cozzolino — Consultant, Agilize
SegMetrics gives you an independent source of attribution data, which includes LTV from subscriptions and repeat purchases.And shows every touchpoint they had before buying
Cometly shows which campaigns and touchpoints contributed to conversions and attribution at the channel and ad level.
SegMetrics will automatically send feed conversion data back to Facebook and Google’s AIs so that they can optimize the audience targeting.
Cometly offline events are imported manually or via integrations back to ad signals.
SegMetrics helps you analyze your bottom and middle of funnel through the contact tags in your email platform.
Cometly focuses on campaign and conversion attribution for ad optimization
Measure the revenue from your webinar and analyze how it performed with different groups of leads, even further down your funnel. Integrates natively.
Cometly can connect with webinar tools such as WebinarJam, EverWebinar, WebinarFuel, and others via integrations or Zapier connectors.
SegMetrics captures refunds and chargebacks directly from your payment processor and subtracts them from attributed revenue, giving you accurate, net ROI by channel, campaign, and customer segment.
Cometly refund tracking is revenue-level and tied to how payment events flow through the attribution system. It isn’t a detailed refund analytics dashboard.
SegMetrics does not run A/B tests, but it goes beyond basic variant comparison by tying test performance to real customers, downstream behavior, and net revenue. Compare A/B test variants by revenue, ROAS, and LTV — not just conversion rate
Cometly focuses on campaign-level and conversion-level attribution. You do not see LTV & repeat purchase impact. Refund-adjusted results are limited.
SegMetrics has advanced filtering options means you can explore which upsells, cross-sells, tripwires or follow-up offers work best for your audience.
Cometly does not tie upsells back to the original customer journey. You cannot segment by upsell path like you can with SegMetrics.
SegMetrics tracks all of Google’s campaign styles, including the new Performance Max option. Measure net revenue, LTV, refunds, and repeat purchases from PMax traffic
Cometly is focused on campaign-level performance and conversion and revenue attribution tied to ads with limited refund and churn tracking.
Sign up for a trial at any time. SegMetrics offers both DFY & DIY services. We’ll even train you and your team and assist with the set up. After that you can use SegMetrics how you wish, knowing we’re there for extra support if needed.
Cometly is invite only, and you’ll need to schedule a call to get pricing information. Good luck!
Find your most profitable lead sources, scale what works and kill what doesn’t. With SegMetrics, you have the ability to optimize your marketing funnels using data based on your customer’s entire journey.
Its easy to bet on the winners when you know who they are.
Getting someone’s email or opt-in is only the start of the process. With SegMetrics you can see how each touchpoint within your funnel affects the final revenue.
Maybe you’ve wondered if webinar attendees are any more likely to buy? Well SegMetrics can analyse your CRM to show you the full breakdown. You’ll have the power to analyse the full flower from ad campaign to post-purchase sequence.
SegMetrics is perfect for digital training businesses like ours. Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with ‘the other guys’. As an added bonus: their webinars are better than most paid training.
— Joanna Wiebe — Founder, Copyhackers
Configure a Custom Segment based on the Tags people have (or don’t have) such as Lead Source, Webinar Viewed or Products Purchased. Now you’ll get critical metrics — New Leads, Revenue, Lead Value and more — for just the people in the Segment you’ve created.
It’s never been easier to get valuable performance data for different types of leads! See who clicks an email link or opt in for a specific offer – and how those actions lead to revenue.
Understanding your customer journey is hard to see. SegMetrics is like putting on night vision goggles for your marketing data. All of a sudden you can see the full picture of a customer journey. It’s powerful!
— Wes Bush — Founder, Product Led
Get the insights that only deep, accurate attribution can give you, and use those insights to optimize your funnels, revenue and returns.
Know the value of your leads based on who they are and what they do.
No metric is more powerful than Lead Value for measuring the success of your marketing automation, traffic sources, webinars and more.
Create reports and segments based on tags, campaign, lead source, and much more. It’s never been easier to see how many people take a certain action — like click an email link or opt in for a specific offer — and how those actions lead to revenue.
Create reports and segments based on tags, campaign, lead source, and much more. It’s never been easier to see how many people take a certain action — like click an email link or opt in for a specific offer — and how those actions lead to revenue.
We built SegMetrics to be reliable, simple to set up, and easy to read. Because no matter the size or type of your business, success shouldn’t depend on wrestling some sense out of confusing or conflicting data. Get back to making clear-headed, informed decisions. We’ll handle the numbers.
We added SegMetrics to see if it could find answers to questions a client’s had for over a year and that couldn’t be put off any longer. It could, and did so within about 30 seconds.
— Michelle Warner — Strategy Consultant
For all the power that comes with Infusionsoft, it can be a really complicated tool. Reports that should be available with a few clicks just aren’t there. With SegMetrics we can see exactly which leads are most profitable and where our biggest opportunities lie. SegMetrics is like your marketing crystal ball.
— Chris Mason — Automation Marketer at Titans of Direct Response
Calculating any of your important metrics in crm is tough.
We mean really tough.
And how confident are you that the numbers you’re getting are accurate?
Take the guesswork out of your marketing. Accurately track the most important metrics related to your marketing campaigns and see how your marketing choices increase (or stall) your growth, with SegMetrics Smart Reporting.
SegMetrics takes the guesswork out. Accurately track the number of contacts added to your crm account every day, week, month and year.
The easiest way to grow your business? Scale what works and kill what doesn’t. Custom Segments give you the power to find exactly what works – so that you can improve your marketing.
Find your most profitable lead sources, scale what works and kill what doesn’t.
