Ad Spend Timeline
The total amount spent on AdRoll ads over time
Template created by
AdRoll Advertising
Get honest retargeting performance data from your AdRoll campaigns with full revenue attribution.
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X-ray vision for your AdRoll advertising
AdRoll will show you retargeting impressions, click-throughs, and attributed conversions across display, social, and email.
But retargeting attribution is notoriously murky. AdRoll takes credit for conversions that may have happened anyway, and their reporting can’t connect to actual revenue in your payment processor. When you verify those “attributed” conversions against real sales…well, the numbers tell a very different story.
SegMetrics’ AdRoll Advertising Dashboard cuts through the noise. Get all your critical ad metrics, including verified financials, with lifetime attribution. See whether your retargeting campaigns are genuinely driving incremental revenue.
Everything you need, in one clean dashboard.
What's Included
The KPIs you get access to with this dashboard…
Revenue from Ad Spend
The total revenue generated from customers acquired through AdRoll ads
ROAS
Return on ad spend — the ratio of revenue generated to ad dollars spent
Leads
The total number of leads generated from AdRoll ad campaigns
Campaign Detail
A daily breakdown of ad spend, ad clicks, and revenue
Ad Detail
A daily breakdown of ad spend, ad clicks, and customers
Revenue by Date & Campaign
A timeline view showing revenue generated by each campaign over time
Leads from Ads
The number of leads acquired through AdRoll advertising
Customers from Ad Spend
The number of customers acquired through AdRoll ad campaigns
Orders from Ad Spend
The total number of orders placed by customers from AdRoll ads
Average Order Value
The average dollar amount spent per order from AdRoll ad customers
Revenue
The total revenue generated from all AdRoll ad campaigns
Lead to Customer %
The percentage of AdRoll-generated leads who became paying customers
Cost per Acquisition
The average cost to acquire a new lead through AdRoll advertising
Cost per Customer
The average cost to acquire a paying customer through AdRoll advertising
Deep Dive
Inside the AdRoll Advertising Dashboard Template
Why this Dashboard
Why use the AdRoll Advertising Dashboard?
AdRoll’s cross-platform retargeting and prospecting campaigns reach users across display, social, and email. But retargeting attribution is inherently inflated — AdRoll claims credit for conversions that often would have happened without the ad. You need an independent source of truth.
SegMetrics’ AdRoll Advertising Dashboard connects your retargeting and display spend to verified revenue, giving you an honest picture of what AdRoll is actually contributing to your bottom line.
Who it's for
This dashboard is perfect for:
- E-commerce marketers running AdRoll retargeting campaigns who need to verify incremental revenue impact
- Growth teams using AdRoll’s cross-platform display and social ads for prospecting
- Agencies managing retargeting budgets who need honest, revenue-verified reporting
- Anyone who wants to know if their retargeting spend is driving new revenue or claiming credit for existing customers
What you can do
What can you do with this info?
Get an honest assessment of your retargeting ROI. Go beyond AdRoll’s self-attributed conversions and see whether your display, social, and email retargeting campaigns are driving genuinely incremental revenue. Make smarter decisions about your retargeting budget.
How Often
How often should you use it?
Review this dashboard weekly to monitor campaign performance and optimize ad spend in real time.
Integrations needed
What integrations do you need to use this dashboard?
The AdRoll Advertising Dashboard requires AdRoll integration, your CRM, the SegMetrics tracking pixel, and your payment processor. See our full list of integrations.
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Built on your AdRoll data
This dashboard reads straight from the integration below. Connect it once and the template fills itself in.
How SegMetrics Works
You have questions. SegMetrics has answers.
When your data is fragmented across multiple tools, it’s hard to find answers to important questions about your marketing — like which ads bring in contacts with the highest LTV after 3, 6, and 12 months.
SegMetrics connects your data from all your marketing tools, including ad platforms, CRMs, email systems, payment processors and more. Find the hidden profits in your marketing.
Trusted by 3,000+ Marketers and Agencies
Joanna Wiebe
Founder, Copyhackers
“Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with 'the other guys’.”
Brendan Dubbels
Senior Partner Manager, Ontraport
“It’s not enough for us to just track our ads right after the first click because someone may convert 6 months later. SegMetrics has made a huge difference in our ability to track what we are actually getting from our paid ads. We can even track the impact individual salespeople are having during the sales process.”
Eben Pagan
Founder, Eben Pagan Training
“SegMetrics gives you X-Ray vision to reveal what your customers are doing, how your marketing funnel is working...”
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