Total Customers
The total number of customers who have made purchases from your Easy Digital Downloads store
Template created by
Easy Digital Downloads Sales Performance
Get clear reporting on your Easy Digital Downloads revenue, refunds, and product sales.
4.7/5 based on 2,374 reviews | GDPR Compliant
The truth about your EDD sales performance
Easy Digital Downloads tracks your transactions. This dashboard gives you clarity.
Get the essential data on your total customers, new customers, daily orders, and daily revenue all in one place. See breakdowns by product and tag, and monitor your digital product mix.
SegMetrics’ Easy Digital Downloads Sales Performance Dashboard is built for WordPress creators selling digital products and software licenses who want fast insights without digging through EDD’s native reports. (Plus, SegMetrics lets you see names, emails, and customer journeys behind every metric.)
See what clearer data can do for your digital product business.
What's Included
The KPIs you get access to with this dashboard…
New Customers
The number of first-time customers who made their first purchase during a specific time period
Product Mix
A breakdown of the distribution of sales across your different products
Revenue
The total revenue generated from all Easy Digital Downloads sales during a specific time period
Orders
The total number of orders placed in your Easy Digital Downloads store during a specific time period
Best Selling Products
A ranking of your top-performing products by customers, orders, and revenue
Sales by Tag
Total sales broken down by CRM tags for segmented performance tracking
Deep Dive
Inside the Easy Digital Downloads Sales Performance Dashboard Template
Why this Dashboard
Why use the Easy Digital Downloads Sales Performance Dashboard?
Selling digital products through WordPress with EDD means your sales data lives inside your WordPress admin. SegMetrics’ Easy Digital Downloads Sales Performance Dashboard pulls that data into a clean, actionable view so you can focus on growing your digital product business.
Stop digging through WordPress reports. Get the metrics you need, when you need them, and scale your downloads.
Who it's for
This dashboard is perfect for:
- E-commerce teams selling through Easy Digital Downloads
- WordPress creators selling digital products, plugins, or software licenses
- Digital product sellers who need quick sales insights without complexity
- Anyone who wants clearer visibility on EDD performance than the native WordPress dashboard provides
What you can do
What can you do with this info?
Monitor your Easy Digital Downloads store’s health at a glance. Identify red flags in your sales instantly, especially when you use Metric Alerts with this sales data.
How Often
How often should you use it?
Review this dashboard daily or weekly, depending on the speed and size of your business. Definitely daily if you’re running a major promotion.
Integrations needed
What integrations do you need to use this dashboard?
The Easy Digital Downloads Sales Performance Dashboard requires your Easy Digital Downloads integration and optionally your CRM if you’re using one alongside EDD. See our full list of integrations.
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Built on your Easy Digital Downloads data
This dashboard reads straight from the integration below. Connect it once and the template fills itself in.
How SegMetrics Works
You have questions. SegMetrics has answers.
When your data is fragmented across multiple tools, it’s hard to find answers to important questions about your marketing — like which ads bring in contacts with the highest LTV after 3, 6, and 12 months.
SegMetrics connects your data from all your marketing tools, including ad platforms, CRMs, email systems, payment processors and more. Find the hidden profits in your marketing.
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Founder, Copyhackers
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Senior Partner Manager, Ontraport
“It’s not enough for us to just track our ads right after the first click because someone may convert 6 months later. SegMetrics has made a huge difference in our ability to track what we are actually getting from our paid ads. We can even track the impact individual salespeople are having during the sales process.”
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Founder, Eben Pagan Training
“SegMetrics gives you X-Ray vision to reveal what your customers are doing, how your marketing funnel is working...”
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