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Klaviyo Nurture Campaign Tracking

Connect your Klaviyo flows to actual revenue — see which sequences drive the most sales.

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X-ray vision for your Klaviyo nurture sequences

Klaviyo’s predictive analytics and Shopify integration make it a powerhouse for e-commerce email, but tracking revenue across a nurture flow still has blind spots.

Klaviyo attributes revenue to flows, but a clean side-by-side comparison of every email’s contribution isn’t straightforward—especially with conditional splits and predictive segments in the mix.

SegMetrics’ Klaviyo Nurture Campaign Tracking Dashboard gives you that clarity. Track engagement, conversions, and revenue for every email in your Klaviyo flows. See which messages drive purchases and which are just taking up space.

You invested in Klaviyo for its e-commerce intelligence. Now get the sequence-level visibility to match.

Email-by-Email Performance

See opens, customers and revenue for every email in your sequence

Sequence Optimization

Identify overperformers to replicate and underperformers to fix or remove

Engagement vs Conversion

Spot the disconnect when emails get opened but don't drive sales

What's Included

The KPIs you get access to with this dashboard...

Subject Line Interactions

The number of opens and clicks generated by each email's subject line in your sequence

Customers by Email

The number of customers acquired through each individual email in your nurture campaign

Revenue by Email

The total revenue generated by each email in your nurture sequence

Opens vs Sales by Email

A comparison showing engagement (opens) versus actual conversions (sales) for each email

Deep Dive

Inside the
Klaviyo Nurture Campaign Tracking
Dashboard Template

Why this Dashboard

Why use the Klaviyo Nurture Campaign Tracking Dashboard?

Klaviyo’s flow analytics give you revenue numbers, but comparing the performance of every email in a nurture sequence side by side isn’t easy in their native reporting. With predictive segments and complex conditional splits, you need a dashboard that cuts through the noise and shows you exactly which email earned the money. This dashboard delivers per-email revenue and engagement data across your entire Klaviyo nurture flow.

Who it's for

This dashboard is perfect for:

E-commerce marketers running Klaviyo flows to nurture subscribers toward their first (or next) purchase
Shopify store owners using Klaviyo who want deeper visibility into nurture sequence performance
Marketing teams managing complex Klaviyo flows with conditional splits and predictive segments
Anyone who needs to identify underperforming emails in their Klaviyo nurture campaigns

What you can do

What can you do with this info?

Find the problems in your email campaigns fast. Do you have weak subject lines, dud emails, or sequences that are too long (losing attention) or too short (missing conversion opportunities)?

How Often

How often should you use it?

Review this dashboard monthly or after launching new nurture campaigns. Use it to continuously refine your sequences and maximize conversion rates.

Integrations needed

What integrations do you need to use this dashboard?

The Klaviyo Nurture Campaign Tracking Dashboard requires your Klaviyo integration and the SegMetrics tracking pixel. See our full list of integrations.

You have questions.
SegMetrics has answers.

When your data is fragmented across multiple tools, it’s hard to find answers to important questions about your marketing — like which ads bring in contacts with the highest LTV after 3, 6, and 12 months.

SegMetrics connects your data from all your marketing tools, including ad platforms, CRMs, email systems, payment processors and more. Find the hidden profits in your marketing.

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Founder, Copyhackers

“SegMetrics is perfect for digital training businesses like ours. Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with ‘the other guys’.”

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Senior Partner Manager, Ontraport

“It’s not enough for us to just track our ads right after the first click because someone may convert 6 months later. SegMetrics has made a huge difference in our ability to track what we are actually getting from our paid ads. We can even track the impact individual salespeople are having during the sales process.”

Eben Pagan

Founder, Eben Pagan Training

“SegMetrics gives you X-Ray vision to reveal what your customers are doing, how your marketing funnel is working… and how to make it work better.”

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Template created by

Klaviyo Nurture Campaign Tracking

X-ray vision for your Klaviyo nurture sequences

The KPIs you get access to with this dashboard...