Template created by

MailChimp Nurture Campaign Tracking

Stop guessing which Mailchimp campaigns work. See opens, clicks, and revenue side by side.

4.7/5 based on 2,374 reviews | GDPR Compliant

X-ray vision for your MailChimp nurture sequences

MailChimp is one of the most popular email platforms out there, but its automation reporting has real limitations for nurture sequences.

Revenue per email across a full nurture sequence? MailChimp’s native reporting doesn’t do it. You get campaign-level stats, but connecting individual emails to actual sales requires manual work.

SegMetrics’ MailChimp Nurture Campaign Tracking Dashboard gives you the visibility MailChimp leaves out. Track engagement, conversions, and revenue for every email in your automations. See which messages in your customer journeys are earning their keep.

MailChimp makes sending easy. Now make optimizing easy too.

Email-by-Email Performance

See opens, customers and revenue for every email in your sequence

Sequence Optimization

Identify overperformers to replicate and underperformers to fix or remove

Engagement vs Conversion

Spot the disconnect when emails get opened but don't drive sales

What's Included

The KPIs you get access to with this dashboard...

Subject Line Interactions

The number of opens and clicks generated by each email's subject line in your sequence

Customers by Email

The number of customers acquired through each individual email in your nurture campaign

Revenue by Email

The total revenue generated by each email in your nurture sequence

Opens vs Sales by Email

A comparison showing engagement (opens) versus actual conversions (sales) for each email

Deep Dive

Inside the
MailChimp Nurture Campaign Tracking
Dashboard Template

Why this Dashboard

Why use the MailChimp Nurture Campaign Tracking Dashboard?

MailChimp’s reporting gives you open rates and click rates, but its automation analytics lack the depth to show you per-email revenue across a nurture sequence. With limited automation reporting and no native way to attribute sales to specific emails in a customer journey, you’re left guessing. This dashboard fills the gap by tracking engagement and revenue for every email in your MailChimp nurture campaigns.

Who it's for

This dashboard is perfect for:

Email marketers using MailChimp’s customer journeys and automations to nurture leads
Small businesses and marketing teams who rely on MailChimp but need deeper sequence analytics
Coaches, creators, and online sellers running MailChimp automations to convert subscribers into buyers
Anyone frustrated with MailChimp’s limited automation reporting who needs per-email revenue data

What you can do

What can you do with this info?

Find the problems in your email campaigns fast. Do you have weak subject lines, dud emails, or sequences that are too long (losing attention) or too short (missing conversion opportunities)?

How Often

How often should you use it?

Review this dashboard monthly or after launching new nurture campaigns. Use it to continuously refine your sequences and maximize conversion rates.

Integrations needed

What integrations do you need to use this dashboard?

The MailChimp Nurture Campaign Tracking Dashboard requires your MailChimp integration and the SegMetrics tracking pixel. See our full list of integrations.

You have questions.
SegMetrics has answers.

When your data is fragmented across multiple tools, it’s hard to find answers to important questions about your marketing — like which ads bring in contacts with the highest LTV after 3, 6, and 12 months.

SegMetrics connects your data from all your marketing tools, including ad platforms, CRMs, email systems, payment processors and more. Find the hidden profits in your marketing.

Trusted by 3,000+ Marketers and Agencies

Joanna Wiebe

Founder, Copyhackers

“SegMetrics is perfect for digital training businesses like ours. Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with ‘the other guys’.”

Brendan Dubbels

Senior Partner Manager, Ontraport

“It’s not enough for us to just track our ads right after the first click because someone may convert 6 months later. SegMetrics has made a huge difference in our ability to track what we are actually getting from our paid ads. We can even track the impact individual salespeople are having during the sales process.”

Eben Pagan

Founder, Eben Pagan Training

“SegMetrics gives you X-Ray vision to reveal what your customers are doing, how your marketing funnel is working… and how to make it work better.”

Discover the hidden
profits in your marketing

Start your 14-day free trial of SegMetrics today!

Template created by

MailChimp Nurture Campaign Tracking

X-ray vision for your MailChimp nurture sequences

The KPIs you get access to with this dashboard...