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Microsoft Ads Campaign Performance Deep Dive

Analyze every Microsoft Ads campaign, ad group, and keyword with lifetime performance data.

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Get the full story on every Microsoft ad

Microsoft Ads gives you access to Bing and the LinkedIn Audience Network at lower CPCs than Google — but granular reporting is lacking. Drilling into individual ad performance and connecting it to real revenue requires data exports and manual analysis.

SegMetrics’ Microsoft Ads Campaign Performance Deep Dive Dashboard peels back every layer. Track everything from impressions to revenue at the campaign, ad group, and individual ad level. See which Bing ads drive customers and which waste budget.

Great Microsoft Ads performance isn’t about outbidding the competition — it’s about knowing which ads convert.

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TOFU Tracking
Monitor impressions, clicks, and conversions across your Microsoft Ads campaigns
Verifiable Ad Conversions
See all your ad sales – including real names, emails and customer journeys
Granular Optimization
Identify winning ads and kill underperformers before they waste your budget
What's Included

The KPIs you get access to with this dashboard...

Impressions
The number of times your ads were displayed to users across your ad platforms
Average Cost Per Click
The average amount you pay each time someone clicks on one of your ads
Conversions
The number of people who took a desired action (like becoming a lead) after clicking your ad
Cost Per Conversion
The average amount you spend to acquire one conversion from your ad campaigns
Spend vs Revenue by Campaign
A comparison of how much you spent on each campaign versus the revenue it generated
Customers by Ad Campaign
The number of customers acquired through each Microsoft Ads campaign, showing true bottom-line impact
Ad Campaigns
Performance breakdown of your individual Microsoft Ads campaigns
Ad Sets
Performance data for the ad groups within each Microsoft Ads campaign, showing granular results
Ads
Performance metrics for every individual Microsoft ad creative, showing which specific ads drive results
Deep Dive

Inside the
Microsoft Ads Campaign Performance Deep Dive
Dashboard Template

Why this Dashboard
Why use the Microsoft Ads Campaign Performance Deep Dive Dashboard?

Microsoft Ads gives you campaign-level data, and some ad group insights, but if you want to know which specific ads on Bing or the LinkedIn Audience Network are driving results — or quietly draining your budget — you’re stuck pulling reports and cross-referencing manually.

This dashboard solves this with lifetime performance visibility at every level: campaign, ad group, and individual ad. Connect your lower-CPC Microsoft Ads spend to real CRM outcomes and optimize with precision.

Who it's for
This dashboard is perfect for:
  • Microsoft Ads managers who need to optimize at the individual ad creative level
  • Performance marketers comparing Bing ad performance to Google at a granular level
  • Agencies that need detailed reporting to show clients exactly which Microsoft ads are working
  • Anyone running search and audience network campaigns on Microsoft Ads who wants to scale winners fast
What you can do
What can you do with this info?

This isn’t just reporting. It’s actionable insights to make smarter decisions about your ad spend. Drill into any campaign to see which ad groups are driving conversions and revenue. Identify your best-performing creative and double down on it. Spot underperformers early and cut them before they waste more budget. Track customer acquisition by campaign to understand true ROI.

How Often
How often should you use it?

Check this dashboard weekly to review ad performance and identify optimization opportunities. Use it during campaign reviews to make data-driven decisions about creative and targeting.

Integrations needed
What integrations do you need to use this dashboard?

The Microsoft Ads Campaign Performance Deep Dive Dashboard requires a connection to Microsoft Ads and your CRM. The SegMetrics tracking pixel is also required. See our full list of integrations.

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How SegMetrics Works

You have questions.
SegMetrics has answers.

When your data is fragmented across multiple tools, it’s hard to find answers to important questions about your marketing — like which ads bring in contacts with the highest LTV after 3, 6, and 12 months.

SegMetrics connects your data from all your marketing tools, including ad platforms, CRMs, email systems, payment processors and more. Find the hidden profits in your marketing.

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Joanna Wiebe, CopyHackers

Joanna Wiebe

Founder, Copyhackers

“SegMetrics is perfect for digital training businesses like ours. Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with ‘the other guys’.”

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Brendan Dubbels

Senior Partner Manager, Ontraport

“It’s not enough for us to just track our ads right after the first click because someone may convert 6 months later. SegMetrics has made a huge difference in our ability to track what we are actually getting from our paid ads. We can even track the impact individual salespeople are having during the sales process.”

Eben Pagan

Founder, Eben Pagan Training

“SegMetrics gives you X-Ray vision to reveal what your customers are doing, how your marketing funnel is working… and how to make it work better.”

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