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Website Leads Marketing

Monitor your TOFU metrics — visitor traffic, lead generation, and channel performance.

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Is your website leaking leads?

Traffic without leads is just noise. Leads without customers is just hope.

SegMetrics’ Website Leads Marketing Dashboard cuts through the confusion to show you how your top-of-funnel marketing is really performing — and where the opportunities are hiding.

Track visitors, leads, and customer conversions overall and by channel. Spot misalignments in the quantity and quality of your traffic, leads and conversions. Then check performance over time to identify trends and patterns in your performance.

Bottom-line: Spot TOFU leaks before they cost you serious revenue.

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TOFU Visibility
Monitor the health of your top-of-funnel marketing
Channel Comparisons
Identify your best and worst channels to strategically manage your marketing mix
Conversion Gap Detection
Spot which channels are leaking sales and need fast fixing
What's Included

The KPIs you get access to with this dashboard...

Website Visitors
The total number of people who visited your website during a specific time period
Website Visitors by Source
A breakdown showing how much traffic different channels drove to your site
Leads Generated
The total number of new leads captured through your website during a specific time period
Leads Generated by Sources
A breakdown showing how many leads different channels drove to your site
Customer Conversion Rate
The percentage of leads who become paying customers
Customer Conversion Rate by Source
The percentage of leads who become customers, broken down by traffic source
Deep Dive

Inside the
Website Leads Marketing
Dashboard Template

Why this Dashboard
Why use the Website Leads Marketing Dashboard?

If you’re driving traffic to your website, you need to know what’s happening after people land. Are visitors converting to leads? Are leads becoming customers? Where are the gaps that are costing you revenue?

This dashboard shows your complete top-of-funnel performance. Track visitors, leads, and customer conversions overall and by channel. Identify which days of the week perform best and which channels deliver quality traffic versus empty clicks.

Who it's for
This dashboard is perfect for:
  • Marketing teams tracking TOFU website performance and lead generation
  • Business owners who need to understand their acquisition funnel health
  • Agencies reporting on client traffic, leads, and conversion performance
  • Anyone running paid or organic campaigns driving traffic to their website
What you can do
What can you do with this info?

Use this intel to optimize budget allocation, fix conversion gaps, and double down on channels that actually deliver qualified leads.

How Often
How often should you use it?

Review this dashboard weekly to monitor TOFU performance and catch issues early. Use it during campaign planning to identify which channels deserve more investment.

Integrations needed
What integrations do you need to use this dashboard?

The Website Leads Marketing Dashboard requires your CRM and the SegMetrics tracking pixel. See our full list of integrations.

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How SegMetrics Works

You have questions.
SegMetrics has answers.

When your data is fragmented across multiple tools, it’s hard to find answers to important questions about your marketing — like which ads bring in contacts with the highest LTV after 3, 6, and 12 months.

SegMetrics connects your data from all your marketing tools, including ad platforms, CRMs, email systems, payment processors and more. Find the hidden profits in your marketing.

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Joanna Wiebe

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“SegMetrics is perfect for digital training businesses like ours. Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with ‘the other guys’.”

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Founder, Eben Pagan Training

“SegMetrics gives you X-Ray vision to reveal what your customers are doing, how your marketing funnel is working… and how to make it work better.”

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