Meet your new AI analyst
Connect SegMetrics to your AI tool and ask your marketing questions in plain English. Get real analysis from your live data — not just numbers.
Learn moreAI Search Tracking
Track AI Traffic All the Way to Revenue
Most tools can only tell you that AI traffic showed up — not whether it’s worth $10 or $10,000. SegMetrics tracks AI traffic as its own channel automatically, connecting every ChatGPT, Claude, and Perplexity visit to real leads, revenue, and lifetime value.
Meet your newest traffic channel
SegMetrics automatically detects visits from ChatGPT, Claude, Gemini, and Perplexity, classifying them as their own channel — AI Search — right alongside paid, organic, direct, and social. No tagging, no setup, no workflow changes. And because this is SegMetrics, you don’t just see visits: you see the leads, revenue, and lifetime value AI traffic produces.
The power of AI traffic attribution
TREND ANALYSIS
Watch AI vs organic trend lines
Is your AI traffic growing while organic search declines…or vice versa? SegMetrics tracks AI Search right alongside your other channels so you can watch trend lines in real time. Build your strategy around where traffic is actually heading, not where it used to come from.
LIFETIME VALUE
Judge AI traffic by LTV, not visits
Most talk about AI traffic stops at visit counts. What about the conversion rate, revenue, and lifetime value of your AI traffic? SegMetrics gives you all of this so you can build an AEO strategy that’s grounded in real numbers, not just hype.
CONTENT ATTRIBUTION
See which pages AI sends traffic to
AI tools rarely send visitors to your homepage. They link to blog posts, guides, and resources. SegMetrics shows you exactly which pages are driving your AI Search traffic so you can double down on what’s driving your AEO visibility.
AI BREAKDOWN
Analyze AI traffic by platform
SegMetrics’ AI Search lets you compare your AI traffic by platform. Who’s sending the most visitors: ChatGPT, Perplexity, Claude or others? Who’s sending you the most customers? What about revenue?
More Powerful Features
Discover other ways that SegMetrics can help you take the guesswork out of your growth.
Zoom in. Zoom out. Know it all.
See every level of your marketing in perfect clarity — from the big picture down to the smallest details. Finally, one tool to explore all your data with ease.
Learn moreFinally, your own marketing HQ
You don’t need another generic dashboard. You need a custom command center for making data-driven decisions. SegMetrics makes it easy to turn recurring marketing questions into reusable dashboards with clear answers. No data-science degree needed.
Learn moreTrusted by 3,000+ Marketers and Agencies
Joanna Wiebe
Founder, Copyhackers
“Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with 'the other guys’.”
Brendan Dubbels
Senior Partner Manager, Ontraport
“It’s not enough for us to just track our ads right after the first click because someone may convert 6 months later. SegMetrics has made a huge difference in our ability to track what we are actually getting from our paid ads. We can even track the impact individual salespeople are having during the sales process.”
Eben Pagan
Founder, Eben Pagan Training
“SegMetrics gives you X-Ray vision to reveal what your customers are doing, how your marketing funnel is working...”
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Frequently Asked Questions
What is AI Search Tracking?
AI Search automatically detects visits from AI platforms like ChatGPT, Claude, Gemini, and Perplexity. It then classifies AI traffic as its own channel right alongside paid, organic, direct, and social.
Does AI Search tracking require any setup?
No. It works automatically the moment you're using SegMetrics. No tagging, no new integration, no workflow changes. AI Search traffic simply appears in your reports as its own channel.
What data can I see for my AI Search traffic?
Beyond visit counts, SegMetrics shows the leads, customers, revenue, lifetime value, funnel progression, and drop-off points tied to your AI Search traffic. You get the same depth of reporting for AI traffic as you get for every other channel.
How is this different from AI visibility or brand monitoring tools?
Tools that track "AI visibility" tell you whether your brand gets mentioned inside an AI-generated answer. AI Search Tracking answers a different question: once someone clicks through from an AI platform to your site, what do they actually do? And what are they worth? It's revenue attribution, not brand monitoring.
Can I see which AI platform sent a visitor?
Yes. AI Search Tracking lets you filter and compare traffic by individual platform: ChatGPT, Claude, Gemini, Perplexity, and more. See which ones send your highest-value leads.
Is AI Search Tracking accurate?
Yes. It's built on SegMetrics' cross-platform, cross-device, privacy-compliant tracking system, so every AI-driven visit is tied to a real user and connected through to leads, revenue, and lifetime value ... not just an isolated page view.
Customer and Community Voices
Join 3000+ happy marketers and advertising agencies
Barry Hott
@binghott
I don’t care what people use, but think everyone should use something more than basic GA data.
Neil Shap
Founder, Linx Digital
SegMetrics is the best tool to track your ads performance
Zach Moreno
@ZachInSpace
With SegMetrics we were able to reduce our cost per acquisition by over 90%!
Liana Ling
@theleadgenqueen
Use platforms like GA4, the Ads Manager, or platforms like SegMetrics to track and measure your marketing success.
Troy Buckhold
Signed up a few weeks ago. Data is rolling in and it’s a game changer. Probably going to save $10k/month instantly.
˗ˏˋ Jesse Hanley ˎˊ˗
@jessethanley
We integrate with SegMetrics now for those who want more advanced data. Team there is boss.
Aaron Parkinson
Agency Owner & CEO, 7 Mile Media
Our team in Seven Mile uses SegMetrics extensively with our clients. We've got about 40 or 50 clients at any given time. We know SegMetrics well, and we know that every agency is trying to accomplish the same thing, which is make more sales.
Michelle Araiza
@mktg_mindset
What a great way to spend my holiday break! 🤓 SegMetrics’ book has a ton of actionable tips to improve, automate, use data, and optimize your marketing funnel. (Pg 35 has a killer campaign template!) Perfect timing as I set new goals to make me a better marketer!
Kasim Aslam, CEO, Solutions_8
@kasimaslam
Start measuring your performance in a third-party tool (not the ad platform, like Google)... SegMetrics has a solid reputation.
Brennan Dunn
@brennandunn
Set up another client on SegMetrics today. Love, love, love being able to break down subscriber values by all the zero-party survey data we're tracking! It's simple to create reports once you have survey data attached to subscribers.
ConvertKit
Check out SegMetrics.
Reuben Gamez
SegMetrics is good
Jim Hamilton
@realjimhamilton
Tracking on ad platforms is toast. Now you need a 3rd party solution, like SegMetrics. That’s the only way to get attribution you can trust. Especially if you’re marketing a high-ticket offer w/ a longer sales cycle
Wynne Pirini
Reality is a LOT messier than these seductively simple funnel diagrams! These days, we are spoiled for choice with some very cool tools doing attribution modeling. The ones I get asked about most often include SegMetrics.
Gustavo Paniagua
Head of Marketing, Slidebean
Attribution could be, easily, the most challenging (tedious) part of my job, but the way SegMetrics figures which campaigns are having an impact on our revenue is something we were missing with the other tools we were using. As a marketing person, I’m thankful
Christian Lovrecich
@clovrecich
One thing SegMetrics has which caught my attention right away is that it tells you the average time it takes for someone to buy, and it tracks their every move before hand.
Edward Haskins
I recommend SegMetrics. I love that you can slice and dice everything and add it to a custom report. You can also segment by Tag as well as when that Tag was applied.
Robby Miles
@RobbyMiles
Using Segmetrics with some of our clients has been eye opening (for us and them). So nice to have the real data to work from.
Stephen Hutson
@stephen_hutson
My favorite tool for marketing analytics/BI is SegMetrics, hands down. The software is built with the infoproduct industry in mind. And the founder, Keith Perhac, knows his stuff.