With SegMetrics’ switch-on-the-fly attribution models, you can tailor reporting to match the question you’re asking. Curious about lead nurturing? Use First Engagement. Looking at top-of-funnel performance? Go with First Click. Focused on conversions? Use Last Touch. Want the big picture? Full Funnel gives you the full story.
Not all clicks are created equal. Your top-of-funnel spend is the hardest to justify — and the easiest to waste. First Click attribution ties every downstream dollar back to the ad, post, or page that started the journey. See which awareness campaigns actually bring in buyers, not just traffic, so you can invest with confidence.
A lead who never engages is a lead you’ll never close. First Engagement attribution shows which content turns passive subscribers into active prospects — the email they opened, the webinar they attended, the page that got them to raise their hand. Find the moments that build momentum and double down.
Something tipped them over the edge — Last Touch attribution shows you what. Identify the final channels, offers, and touchpoints that consistently close the deal. When you know what drives the buying decision, you can put more of it in front of more people at the right moment.
Single-touch attribution hides the full picture. Full Funnel attribution spreads credit across every touchpoint that contributed to the sale — so you can see how your channels actually work together. Find the combinations that drive revenue, spot the gaps between stages, and stop over-investing in one slice of the journey.
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“SegMetrics is perfect for digital training businesses like ours. Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with ‘the other guys’.”
“It’s not enough for us to just track our ads right after the first click because someone may convert 6 months later. SegMetrics has made a huge difference in our ability to track what we are actually getting from our paid ads. We can even track the impact individual salespeople are having during the sales process.”
“SegMetrics gives you X-Ray vision to reveal what your customers are doing, how your marketing funnel is working… and how to make it work better.”
Attribution Models let you control how credit is assigned to each touchpoint in your marketing. In SegMetrics, you can analyze performance through different lenses — like first click, last touch, first engagement, or full funnel — to understand which channels or actions truly drive conversions.
This gives you a clearer, more accurate picture of your funnel’s performance.
SegMetrics includes four attribution models, each offering a different view of your marketing impact:
You can toggle between these models on the fly — no setup or coding required — across pre-built and custom dashboards and reports.
Most tools force you into a single attribution model or make switching cumbersome. SegMetrics solves both of these problems. With SegMetrics, you get:
With SegMetrics, attribution isn’t a black box. It’s a fully-explorable, real-time insight engine.
Yes. SegMetrics is powered by our cross-platform, cross-device, privacy-compliant attribution system that tracks contacts over their entire lifecycle. This means that with SegMetrics, you get:
SegMetrics’ Attribution Models are built for marketers, analysts, agencies, and growth teams who need to:
If you’re asking, “What’s really driving ROI?” — this is the tool for you.
