AUDIT TRAIL

A paper trail for every dashboard

There’s nothing worse than opening up your KPI dashboard to find someone moved things around. Audit Trail logs every change to your account — who made it, when, and what it looked like before — so accidental changes are always easy to spot and fix.
Audit Trail illustration - SegMetrics
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Every change, caught red-handed

Audit Trail keeps a running, timestamped record of every change made inside your SegMetrics account. Each entry shows exactly what happened: the type of change, who made it, when it happened, and, with one click, exactly what it looked like before. That before-and-after view means you’re never guessing what changed. You can see it and rebuild it in minutes instead of hours. We got you covered.

Audit Trail screenshot - SegMetrics

More Powerful Features

Discover other ways that SegMetrics can help you take the guesswork out of your growth.
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Import years of existing data from 130+ tools the moment you connect. No waiting period, no starting from zero — get actionable insights from day one.
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Your customers don’t buy in a straight line. They click an ad on their phone, read an email on their laptop, and convert on a tablet two months later. Most analytics tools see that as three different people. SegMetrics sees one — and connects every touchpoint back to them.
Never forget a milestone again
Good marketers test. Great marketers track what they changed — and what happened next. Log every marketing change and overlay it on your performance data.

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Joanna Wiebe, CopyHackers

Joanna Wiebe

Founder, Copyhackers

“SegMetrics is perfect for digital training businesses like ours. Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with ‘the other guys’.”

brandan dubbel

Brendan Dubbels

Senior Partner Manager, Ontraport

“It’s not enough for us to just track our ads right after the first click because someone may convert 6 months later. SegMetrics has made a huge difference in our ability to track what we are actually getting from our paid ads. We can even track the impact individual salespeople are having during the sales process.”

Eben Pagan

Eben Pagan

Founder, Eben Pagan Training

“SegMetrics gives you X-Ray vision to reveal what your customers are doing, how your marketing funnel is working… and how to make it work better.”

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Frequently Asked Questions

What is Audit Trail?

Audit Trail is SegMetrics’ built-in changelog for your account. It automatically records every edit made to your users, reports, filters, widgets, dashboards, and segments — capturing who made the change, when, and what it looked like before.

Every Audit Trail entry shows the Action taken (like “updated report” or “created filter”), the Type of element affected, the specific Record that changed, a timestamp, the User who made the change, and the Previous and Current values side by side.

Only users with Owner or Admin permissions can view your Audit Trail, keeping oversight with the people responsible for account governance. Audit Trail is available on SegMetrics’ Scale plan.

Audit Trail shows you exactly what a record looked like before a change, so you always know what to rebuild. Changes aren’t reverted automatically because one edit can ripple into other connected reports. That’s why we recommend manually reproducing the previous version once you’ve reviewed it.

Audit Trail gives you a permanent, timestamped, user-attributed record of every account change (aka, the kind of documentation many compliance frameworks call for). You can also export your audit data for your own compliance reporting or record-keeping.

Depending on your account settings, retention generally ranges from several months to a year or more.

Customer and Community Voices

Join 3000+ happy marketers
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Barry Hott
Barry Hott@binghott
“I don’t care what people use, but think everyone should use something more than basic GA data.”
Michelle Araiza
Michelle Araiza@mktg_mindset
“What a great way to spend my holiday break! 🤓 SegMetrics’ book has a ton of actionable tips to improve, automate, use data, and optimize your marketing funnel. (Pg 35 has a killer campaign template!) Perfect timing as I set new goals to make me a better marketer!”
Wynne Pirini
Wynne Pirini
“Reality is a LOT messier than these seductively simple funnel diagrams! These days, we are spoiled for choice with some very cool tools doing attribution modeling. The ones I get asked about most often include SegMetrics.“
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Neil ShapFounder, Linx Digital
“SegMetrics is the best tool to track your ads performance”
Kasim Aslam, CEO, Solutions_8
Kasim Aslam, CEO, Solutions_8@kasimaslam
“Start measuring your performance in a third-party tool (not the ad platform, like Google)... SegMetrics has a solid reputation.”
Gustavo Paniagua
Gustavo Paniagua Head of Marketing, Slidebean
"Attribution could be, easily, the most challenging (tedious) part of my job, but the way SegMetrics figures which campaigns are having an impact on our revenue is something we were missing with the other tools we were using. As a marketing person, I’m thankful"
Zach Moreno
Zach Moreno@ZachInSpace
"With SegMetrics we were able to reduce our cost per acquisition by over 90%!"
Brennan Dunn
Brennan Dunn@brennandunn
"Set up another client on SegMetrics today. Love, love, love being able to break down subscriber values by all the zero-party survey data we're tracking! It's simple to create reports once you have survey data attached to subscribers."
Christian Lovrecich
Christian Lovrecich@clovrecich
“One thing SegMetrics has which caught my attention right away is that it tells you the average time it takes for someone to buy, and it tracks their every move before hand.”
Liana Ling
Liana Ling@theleadgenqueen
“Use platforms like GA4, the Ads Manager, or platforms like SegMetrics to track and measure your marketing success.”
ConvertKit
ConvertKit
"Check out SegMetrics."
Edward Haskins
Edward Haskins
“I recommend SegMetrics. I love that you can slice and dice everything and add it to a custom report. You can also segment by Tag as well as when that Tag was applied.”
Troy Buckhold
Troy Buckhold
“Signed up a few weeks ago. Data is rolling in and it’s a game changer. Probably going to save $10k/month instantly.”
Reuben Gamez
Reuben Gamez
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Robby Miles
Robby Miles@RobbyMiles
"Using Segmetrics with some of our clients has been eye opening (for us and them). So nice to have the real data to work from."
˗ˏˋ Jesse Hanley ˎˊ˗
˗ˏˋ Jesse Hanley ˎˊ˗@jessethanley
"We integrate with SegMetrics now for those who want more advanced data. Team there is boss."
Jim Hamilton
Jim Hamilton@realjimhamilton
“Tracking on ad platforms is toast. Now you need a 3rd party solution, like SegMetrics. That’s the only way to get attribution you can trust. Especially if you’re marketing a high-ticket offer w/ a longer sales cycle”
Stephen Hutson
Stephen Hutson@stephen_hutson
"My favorite tool for marketing analytics/BI is SegMetrics, hands down. The software is built with the infoproduct industry in mind. And the founder, Keith Perhac, knows his stuff."
Aaron Parkinson
Aaron ParkinsonAgency Owner & CEO, 7 Mile Media
"Our team in Seven Mile uses SegMetrics extensively with our clients. We’ve got about 40 or 50 clients at any given time. We know SegMetrics well, and we know that every agency is trying to accomplish the same thing, which is make more sales."