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Track every user interaction, even the ones blockers try to hide. With server-side tracking, your data stays intact—and your ROI gets sharper.
Learn moreChrome Extension
Truth serum for your ad platforms
Google and Facebook love to stretch the truth. SegMetrics’ Chrome Extension drops accurate ROAS, lead value, and lifetime attribution straight into your ad manager. No more guessing. No more cross-referencing tabs. Just the facts.
Just how accurate is Facebook and Google’s ad data?
Not very…and they have no incentive to fix it. Both platforms use short attribution windows and self-reported data, so they overclaim credit for sales and hide the campaigns quietly losing you money. SegMetrics’ Chrome Extension fixes this with a side panel showing accurate, cross-platform attribution — synced live to whatever campaign, ad set, or ad you’re viewing.
The power of accurate, transparent ad data
AD OPTIMIZATION
Stop scaling blind
If you can't see the lifetime value of your ads, how can you accurately pick the winners? Hint: you can't. Platforms only track short-term clicks, so you end up scaling cheap leads and killing your best customers. SegMetrics puts real ROAS and lead value right where you need it.
PROVE ROI
Defend your ad spend
Last-click attribution punishes the ads that start the journey and rewards the ones that close it. First engagement attribution does the opposite. SegMetrics lets you toggle between the two, inside the ad platform, so your ads get credit for the work they’re actually doing.
LEAD QUALITY
You get what you optimize for
Most ad platforms optimize for Cost Per Lead by default. That means the more ad budget you put in, the more cheap, low-quality leads you get. Don’t be mistaken. Cheap leads get expensive really fast. SegMetrics’ Chrome Extension shows real lead value in the side panel so you can optimize for what you really want.
ATTRIBUTION MODELS
Judge every ad fairly
Last-click attribution punishes the ads that start the journey and rewards the ones that close it. First engagement attribution does the opposite. SegMetrics lets you toggle between the two, inside the ad platform, so your ads get credit for the work they’re actually doing.
More Powerful Features
Discover other ways that SegMetrics can help you take the guesswork out of your growth.
Teach your ad platforms who actually buys
Ad platforms can’t see what happens after the opt-in, so they optimize on guesses. SegMetrics’ Conversion Feeder sends your actual sales data back to Facebook, Google, TikTok, and other platforms every day. Make sure the algorithms know who’s worth chasing so they bring you more of them.
Learn moreIt’s like Moneyball for your marketing
Pick any two variables in your marketing data and see how they interact. The relationships between segments, channels, and offers are where your biggest wins hide.
Learn moreTrusted by 3,000+ Marketers and Agencies
Joanna Wiebe
Founder, Copyhackers
“Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with 'the other guys’.”
Brendan Dubbels
Senior Partner Manager, Ontraport
“It’s not enough for us to just track our ads right after the first click because someone may convert 6 months later. SegMetrics has made a huge difference in our ability to track what we are actually getting from our paid ads. We can even track the impact individual salespeople are having during the sales process.”
Eben Pagan
Founder, Eben Pagan Training
“SegMetrics gives you X-Ray vision to reveal what your customers are doing, how your marketing funnel is working...”
Discover the hidden profits in your marketing
Start your 14-day free trial of SegMetrics today!
Frequently Asked Questions
What is the SegMetrics Chrome Extension?
The SegMetrics Chrome Extension is a browser extension that displays your accurate SegMetrics data — including ROAS, lead value, and lifetime attribution — directly inside Google Ads and Facebook Ads Manager. A side panel stays in sync as you click through campaigns, ad sets, and ads, so you never have to leave the platform to see real numbers.
How do I set up the Chrome Extension?
Install the extension from the Chrome Web Store, then connect it to your SegMetrics account using your Account ID and API key (found in your SegMetrics account settings). Once connected, open Google Ads or Facebook Ads Manager and the side panel will appear automatically.
Which ad platforms does the Chrome Extension support?
The Chrome Extension currently supports Google Ads and Facebook Ads Manager.
How does the Chrome Extension compare to Google and Facebook's built-in reporting?
Google and Facebook's dashboards use short attribution windows and only track activity within their own platform, so they tend to overclaim credit for some sales and miss others that take longer to close. The Chrome Extension replaces those numbers with SegMetrics' cross-platform, lifetime attribution data (including real ROAS and lead value) without requiring you to leave the ad manager.
Can I choose which metrics and attribution model I see?
Yes! You can select which metrics appear in the side panel — including leads, lead value, ROAS, and revenue — and toggle between First Engagement and Last Touch attribution models to see performance from different angles.
Customer and Community Voices
Join 3000+ happy marketers and advertising agencies
Barry Hott
@binghott
I don’t care what people use, but think everyone should use something more than basic GA data.
Neil Shap
Founder, Linx Digital
SegMetrics is the best tool to track your ads performance
Zach Moreno
@ZachInSpace
With SegMetrics we were able to reduce our cost per acquisition by over 90%!
Liana Ling
@theleadgenqueen
Use platforms like GA4, the Ads Manager, or platforms like SegMetrics to track and measure your marketing success.
Troy Buckhold
Signed up a few weeks ago. Data is rolling in and it’s a game changer. Probably going to save $10k/month instantly.
˗ˏˋ Jesse Hanley ˎˊ˗
@jessethanley
We integrate with SegMetrics now for those who want more advanced data. Team there is boss.
Aaron Parkinson
Agency Owner & CEO, 7 Mile Media
Our team in Seven Mile uses SegMetrics extensively with our clients. We've got about 40 or 50 clients at any given time. We know SegMetrics well, and we know that every agency is trying to accomplish the same thing, which is make more sales.
Michelle Araiza
@mktg_mindset
What a great way to spend my holiday break! 🤓 SegMetrics’ book has a ton of actionable tips to improve, automate, use data, and optimize your marketing funnel. (Pg 35 has a killer campaign template!) Perfect timing as I set new goals to make me a better marketer!
Kasim Aslam, CEO, Solutions_8
@kasimaslam
Start measuring your performance in a third-party tool (not the ad platform, like Google)... SegMetrics has a solid reputation.
Brennan Dunn
@brennandunn
Set up another client on SegMetrics today. Love, love, love being able to break down subscriber values by all the zero-party survey data we're tracking! It's simple to create reports once you have survey data attached to subscribers.
ConvertKit
Check out SegMetrics.
Reuben Gamez
SegMetrics is good
Jim Hamilton
@realjimhamilton
Tracking on ad platforms is toast. Now you need a 3rd party solution, like SegMetrics. That’s the only way to get attribution you can trust. Especially if you’re marketing a high-ticket offer w/ a longer sales cycle
Wynne Pirini
Reality is a LOT messier than these seductively simple funnel diagrams! These days, we are spoiled for choice with some very cool tools doing attribution modeling. The ones I get asked about most often include SegMetrics.
Gustavo Paniagua
Head of Marketing, Slidebean
Attribution could be, easily, the most challenging (tedious) part of my job, but the way SegMetrics figures which campaigns are having an impact on our revenue is something we were missing with the other tools we were using. As a marketing person, I’m thankful
Christian Lovrecich
@clovrecich
One thing SegMetrics has which caught my attention right away is that it tells you the average time it takes for someone to buy, and it tracks their every move before hand.
Edward Haskins
I recommend SegMetrics. I love that you can slice and dice everything and add it to a custom report. You can also segment by Tag as well as when that Tag was applied.
Robby Miles
@RobbyMiles
Using Segmetrics with some of our clients has been eye opening (for us and them). So nice to have the real data to work from.
Stephen Hutson
@stephen_hutson
My favorite tool for marketing analytics/BI is SegMetrics, hands down. The software is built with the infoproduct industry in mind. And the founder, Keith Perhac, knows his stuff.