It’s like Moneyball for your marketing
Pick any two variables in your marketing data and see how they interact. The relationships between segments, channels, and offers are where your biggest wins hide.
Learn moreSegMetrics MCP Server
Meet your new AI analyst
Connect SegMetrics to your AI tool and ask your marketing questions in plain English. Get real analysis from your live data — not just numbers.
Real data. Real analysis. Real fast.
Ask most AI tools about your marketing and you get a confident-sounding answer that’s actually built on guesses and assumptions. The SegMetrics MCP Server is different. It syncs your favorite AI you already use to your already parsed, structured, and normalized data in SegMetrics. Then it guides your AI through the rigorous methodology our analysts have spent a decade refining.
Accurate data and deep insights — In seconds, not days.
The power of SegMetrics' MCP Server
MULTI-STEP ANALYSIS
Diagnose what you can’t explain
See the drop-off but not the cause? Instead of returning one surface metric, the SegMetrics MCP Server works through your funnel the way an analyst would — pulling a report, spotting the anomaly, then digging into the data behind it. It chains multiple queries automatically to surface the root cause, so you get a real diagnosis instead of a data dump.
ON-DEMAND ANSWERS
Stop hunting. Just ask.
"What's my CPA this month?" "Where are my best leads coming from?" No dashboard to open, no date range to set, no export to wrangle. Ask in plain English and the SegMetrics MCP Server builds the right report, reads it, and hands back the answer from your live data — in seconds. The questions you used to put off are now five seconds away.
TRUST, BUILT-IN
AI that's safe and verifiable
With the SegMetrics MCP Server, every answer links straight to the SegMetrics report behind it. You check the numbers and dig in further yourself. No mystery metrics. Plus access is strictly read-only: the AI can pull and analyze your data, but it can never change anything in your account or your connected tools.
AGENTIC WORKFLOWS
More than a chat window
Already running AI agents? The SegMetrics MCP Server plugs right in. Set up a flow that reviews your funnels on a schedule, surfaces what changed, and pings you when something needs a look — no prompting required. Your marketing analysis runs in the background, and you step in only to decide.
More Powerful Features
Discover other ways that SegMetrics can help you take the guesswork out of your growth.
Stop double counting your leads
Your customers don’t buy in a straight line. They click an ad on their phone, read an email on their laptop, and convert on a tablet two months later. Most analytics tools see that as three different people. SegMetrics sees one — and connects every touchpoint back to them.
Learn moreSee the proof behind every metric
Want to know exactly where your numbers come from? Activity Ledgers give you a line-by-line view of the raw data behind every metric in your reports.
Learn moreTrusted by 3,000+ Marketers and Agencies
Joanna Wiebe
Founder, Copyhackers
“Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with 'the other guys’.”
Brendan Dubbels
Senior Partner Manager, Ontraport
“At Ontraport, we don’t usually promote many other systems... however, SegMetrics has really made a huge difference in our business.”
Eben Pagan
Founder, Eben Pagan Training
“SegMetrics gives you X-Ray vision to reveal what your customers are doing, how your marketing funnel is working...”
Discover the hidden profits in your marketing
Start your 14-day free trial of SegMetrics today!
Frequently Asked Questions
What is the SegMetrics MCP Server?
The SegMetrics MCP Server connects your live SegMetrics data to Claude, ChatGPT, or any MCP-compatible AI tool. Instead of handing your AI raw data to guess at, you give it a direct line to your actual account — already parsed, normalized, and structured for full-funnel analysis. Then ask your AI a marketing question in plain English and get back real analysis, drawn from your real marketing data.
How does the SegMetrics MCP Server work?
When you ask a data question, the MCP Server doesn't just pull a surface metric or guess. It:
- Translates your plain-English question into a precise SegMetrics query
- Builds the right report and reads the results
- Spots anomalies and runs follow-up queries automatically to dig deeper
- Surfaces the finding and links you to the underlying report so you can verify it
It works through your funnel the way a SegMetrics analyst would because SegMetrics' funnel analysis and optimization methodology is built into the tool.
How is this different from other AI analytics tools?
Most AI analytics tools are basic "data bots" built to retrieve. Ask for your ad spend and they hand back your ad spend.
The SegMetrics MCP Server is built to analyze: it runs multi-step queries on its own, digs below the surface level, and tells you what the data actually means and what to do about it. And because it runs on your full-funnel, lifetime SegMetrics data — not whatever you happened to paste in — the analysis reflects what's really happening in your business.
Is it safe to connect my data?
Yes. The MCP Server has strictly read-only access. It can pull and analyze your data, but it can never change anything in your SegMetrics account or your connected tools. And every answer links back to the report it was built from, so you're never taking the AI's word for it — you can open the source and verify each finding yourself.
Which AI tools does it work with?
You can use the SegMetrics MCP with any MCP-compatible AI. This includes Claude and ChatGPT, plus the agent platforms many marketers already use to build automations. Setup takes about a minute. Simply add the connector, paste the URL, and SegMetrics shows up as a data source in every conversation going forward.
Do I need clean, perfectly tagged data to use it?
No. If your data is clean enough to use SegMetrics, it's clean enough for this. The MCP Server is built to see through tagging noise and filter outliers automatically. And if your setup does need work, you can ask the SegMetrics MCP to review your tags, UTMs, and products and tell you what to fix.
Customer and Community Voices
Join 3000+ happy marketers and advertising agencies
Barry Hott
@binghott
I don’t care what people use, but think everyone should use something more than basic GA data.
Neil Shap
Founder, Linx Digital
SegMetrics is the best tool to track your ads performance
Zach Moreno
@ZachInSpace
With SegMetrics we were able to reduce our cost per acquisition by over 90%!
Liana Ling
@theleadgenqueen
Use platforms like GA4, the Ads Manager, or platforms like SegMetrics to track and measure your marketing success.
Troy Buckhold
Signed up a few weeks ago. Data is rolling in and it’s a game changer. Probably going to save $10k/month instantly.
˗ˏˋ Jesse Hanley ˎˊ˗
@jessethanley
We integrate with SegMetrics now for those who want more advanced data. Team there is boss.
Aaron Parkinson
Agency Owner & CEO, 7 Mile Media
Our team in Seven Mile uses SegMetrics extensively with our clients. We've got about 40 or 50 clients at any given time. We know SegMetrics well, and we know that every agency is trying to accomplish the same thing, which is make more sales.
Michelle Araiza
@mktg_mindset
What a great way to spend my holiday break! 🤓 SegMetrics’ book has a ton of actionable tips to improve, automate, use data, and optimize your marketing funnel. (Pg 35 has a killer campaign template!) Perfect timing as I set new goals to make me a better marketer!
Kasim Aslam, CEO, Solutions_8
@kasimaslam
Start measuring your performance in a third-party tool (not the ad platform, like Google)... SegMetrics has a solid reputation.
Brennan Dunn
@brennandunn
Set up another client on SegMetrics today. Love, love, love being able to break down subscriber values by all the zero-party survey data we're tracking! It's simple to create reports once you have survey data attached to subscribers.
ConvertKit
Check out SegMetrics.
Reuben Gamez
SegMetrics is good
Jim Hamilton
@realjimhamilton
Tracking on ad platforms is toast. Now you need a 3rd party solution, like SegMetrics. That’s the only way to get attribution you can trust. Especially if you’re marketing a high-ticket offer w/ a longer sales cycle
Wynne Pirini
Reality is a LOT messier than these seductively simple funnel diagrams! These days, we are spoiled for choice with some very cool tools doing attribution modeling. The ones I get asked about most often include SegMetrics.
Gustavo Paniagua
Head of Marketing, Slidebean
Attribution could be, easily, the most challenging (tedious) part of my job, but the way SegMetrics figures which campaigns are having an impact on our revenue is something we were missing with the other tools we were using. As a marketing person, I’m thankful
Christian Lovrecich
@clovrecich
One thing SegMetrics has which caught my attention right away is that it tells you the average time it takes for someone to buy, and it tracks their every move before hand.
Edward Haskins
I recommend SegMetrics. I love that you can slice and dice everything and add it to a custom report. You can also segment by Tag as well as when that Tag was applied.
Robby Miles
@RobbyMiles
Using Segmetrics with some of our clients has been eye opening (for us and them). So nice to have the real data to work from.
Stephen Hutson
@stephen_hutson
My favorite tool for marketing analytics/BI is SegMetrics, hands down. The software is built with the infoproduct industry in mind. And the founder, Keith Perhac, knows his stuff.