Omnisend + Shopify integration

See the Shopify revenue from your Omnisend contacts

Join your Omnisend and Shopify data in SegMetrics and see which campaigns, emails and offers turn into revenue.

What Omnisend + Shopify accounts see in SegMetrics

median days to first purchase
0
revenue per lead in 90 days
$0
of revenue from repeat buyers
0%

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StoryLearning
Spain Revealed
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Foundr
DigitalMarketer
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AdLeaks
Bixa Media
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Dr. Axe
Kit
Ad Outreach
Eben Pagan Training
StoryLearning
Spain Revealed
Lovrecich Media
Copyhackers
Foundr
DigitalMarketer
ClickFunnels
AdLeaks
Bixa Media
Ontraport
Dr. Axe
Kit
Ad Outreach
Eben Pagan Training
Revenue per email

See which Omnisend emails turn into Shopify revenue

Opens and clicks are not money. SegMetrics matches every Shopify payment to the Omnisend contact who made it, so you can see the revenue behind each sequence, tag and campaign.

Omnisend

Email Marketing

Sends to SegMetrics

  • Contacts. People, their attributes and their full activity history.
  • Payments. One-off purchases, refunds and order value.
Omnisend setup guide

SegMetrics

Joins them into

  • One profile per customer, across both apps
  • Every sale matched to the source that started it
  • Lifetime value by source, campaign and offer

Shopify

eCommerce

Sends to SegMetrics

  • Payments. One-off purchases, refunds and order value.
  • Subscriptions. Recurring revenue, upgrades, downgrades and churn.
Shopify setup guide
Olly Richards, founder of StoryLearning, recommends SegMetrics
Olly Richards
Founder, StoryLearning

For the first time ever, SegMetrics gave us full transparency over where our customers were coming from at StoryLearning, untangling an…

StoryLearning
Rebecca Houston headshot
Rebecca Houston
Marketing, Spain Revealed

We knew we needed a clear way to track revenue across multiple sources – email, content, launches – without having to manually build a…

Spain Revealed
Christian Lovrecich, Lovrecich Media
Christian Lovrecich
Founder, Lovrecich Media

One thing SegMetrics has which caught my attention right away is that it tells you the average time it takes for someone to buy, and it…

Lovrecich Media

What you can do with Omnisend and Shopify in SegMetrics

SegMetrics Optimizes

Your Email Funnels

Do your emails build trust and drive sales—or push prospects away? Without full funnel data, you’re emailing in the dark.

With SegMetrics you can:

  • Track the financial impact of every email and every funnel you send
  • Discover the exact messaging and offers that turn engagement into revenue
  • Optimize your funnels for different segments, no matter how long your customer journey
Optimize Email Funnels report in SegMetrics

DIAGNOSTIC SEGMENTATION

Filter your leads by any action or attribute

SegMetrics syncs with your email marketing platform or CRM. This means you can filter by custom fields and tags to identify contacts who have clicked an ad, attended a webinar, joined a sales call, entered an email sequence and more.

Any action or attribute you track in your CRM, SegMetrics can filter your people based on it — and show you the impact it has on your bottom line.

Filter your leads by any action or attribute report in SegMetrics

GROW AVERAGE ORDER VALUE

Maximize LTV with Upsell Insights

Your funnel is more than a single sale. Increase revenue with upsells and cross-sells. Discover which offers drive the biggest AOV for each segment, and double down on what’s working.

SegMetrics shows you lifetime value by offer and cohort. See how one-time deals become long-term revenue. Maximize each purchase, from first click to final upsell.

Optimizing nurture sequences report in SegMetrics

Further reading on Omnisend and Shopify

Discover the untapped profits hiding in your marketing