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Accurate OttoKit analytics

The Easiest OttoKit Reporting Dashboards

Integrate OttoKit with SegMetrics and unlock insights, revenue attribution and customer journey metrics. Get a handle on the KPIs that matter most for your automations. SegMetrics: built by marketers, for marketers.

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How SegMetrics Works

You have questions.
SegMetrics has answers.

When your data is fragmented across multiple tools, it’s hard to find answers to important questions about your marketing — like which ads bring in contacts with the highest LTV after 3, 6, and 12 months.

SegMetrics connects your data from all your marketing tools, including ad platforms, CRMs, email systems, payment processors and more. Find the hidden profits in your marketing.

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How SegMetrics Optimizes Your OttoKit Marketing

Discover which segments convert best

Find out which segments actually buy from your emails so you can repeat your successes.

Optimize Email Funnels

Optimize email funnels by analyzing comprehensive metrics to build trust and drive sales.

Maximizing order value

Cross-sells and upsells are vital for maximizing revenue. Uncover the best combination for each cohort.

Optimizing nurture sequences

Nurture activities affect sales further down the funnel, so you need to optimize for more than just click rates.

The trusted automation platform just got better.

OttoKit (formerly SureTriggers) is a powerful no-code automation platform that connects WordPress with 1,000+ apps to automate workflows, saving hours of manual work. While OttoKit tracks workflow execution and task history, it can’t show you the actual revenue impact of your automations or which automated campaigns drive long-term customer value.

Integrating SegMetrics with OttoKit transforms your automation data into revenue insights. You’ll finally see which automated workflows, triggers, and campaigns generate your most profitable customers – not just task completions. Track the true ROI of your automation efforts, measure customer lifetime value from automated lead nurturing, and identify which workflows actually grow your business versus just keeping you busy.

Connecting OttoKit to SegMetrics takes just a few clicks. Within minutes, you’ll discover the real dollar value of your automations.

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Trusted by 3,000+ Marketers and Agencies

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Joanna Wiebe, CopyHackers

Joanna Wiebe

Founder, Copyhackers

“SegMetrics is perfect for digital training businesses like ours. Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with ‘the other guys’.”

brandan dubbel

Brendan Dubbels

Senior Partner Manager, Ontraport

“It’s not enough for us to just track our ads right after the first click because someone may convert 6 months later. SegMetrics has made a huge difference in our ability to track what we are actually getting from our paid ads. We can even track the impact individual salespeople are having during the sales process.”

Eben Pagan

Founder, Eben Pagan Training

“SegMetrics gives you X-Ray vision to reveal what your customers are doing, how your marketing funnel is working… and how to make it work better.”

Uncover the hidden profit in every part of your funnel

SegMetrics Optimizes

Your Email Funnels

Do your emails build trust and drive sales—or push prospects away? Without full funnel data, you’re emailing in the dark. 

With SegMetrics you can:

  • Track the financial impact of every email and every funnel you send
  • Discover the exact messaging and offers that turn engagement into revenue
  • Optimize your funnels for different segments, no matter how long your customer journey
Email engagement illustration - SegMetrics
SegMetrics Optimizes

Your E-Commerce Sales

A sale shouldn’t be the end of the journey—it’s the beginning. Learn what keeps customers coming back for more.

With SegMetrics you can:

  • Uncover the traffic sources and campaigns that bring in the highest lifetime value
  • Track every customer touchpoint to see what fuels repeat purchases.
  • Discover which upsells and cross-sells drive the most additional revenue.
SegMetrics Optimizes

Your Membership Courses

Getting members is great. Keeping them is even better. Stop guessing at who your most profitable customers are and find out what’s working.

With SegMetrics you can:

  • Track every member’s full experience to find the touchpoints that drive purchases, upgrades and renewals
  • Discover where your high-value members come from so you can attract more
  • Measure content performance to improve engagement and retention

Better Together! Connect OttoKit to all your data:

Combine your OttoKit data with all the tools you love, and get smarter insights instantly with 130+ integrations.
WooCommerce
WooCommerce is a customizable, open-source eCommerce platform built on WordPress
HubSpot
Your all-in-one stop for all of your marketing software needs.
WordPress
Web software you can use to create a beautiful website or blog.
Shopify
A simple way to create an online store to list products, collect payments, and ship your goods

Discover the untapped profits hiding in your marketing

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