Accurate OttoKit analytics
The Easiest OttoKit Reporting Dashboards
Integrate OttoKit with SegMetrics and unlock insights, revenue attribution and customer journey metrics. Get a handle on the KPIs that matter most for your automations. SegMetrics: built by marketers, for marketers.
How SegMetrics works
You have questions. SegMetrics has answers.
When your data is fragmented across multiple tools, it’s hard to find answers to important questions about your marketing — like which ads bring in contacts with the highest LTV after 3, 6, and 12 months.
SegMetrics connects your data from all your marketing tools, including ad platforms, CRMs, email systems, payment processors and more. Find the hidden profits in your marketing.
How SegMetrics Optimizes Your OttoKit Marketing
Optimize Email Funnels
Do your emails build trust and drive sales—or push prospects away? Without full funnel data, you’re emailing in the dark.
Maximizing order value
Traditional tools overlook sequences that boost sales later. That means you miss out on true revenue potential.
Optimizing nurture sequences
Your funnel is more than a single sale. Increase revenue with upsells and cross-sells. Discover which offers drive the biggest AOV for each segment, and double down on what’s working.
The trusted automation platform just got better.
OttoKit (formerly SureTriggers) is a powerful no-code automation platform that connects WordPress with 1,000+ apps to automate workflows, saving hours of manual work. While OttoKit tracks workflow execution and task history, it can’t show you the actual revenue impact of your automations or which automated campaigns drive long-term customer value.
Integrating SegMetrics with OttoKit transforms your automation data into revenue insights. You’ll finally see which automated workflows, triggers, and campaigns generate your most profitable customers – not just task completions. Track the true ROI of your automation efforts, measure customer lifetime value from automated lead nurturing, and identify which workflows actually grow your business versus just keeping you busy.
Connecting OttoKit to SegMetrics takes just a few clicks. Within minutes, you’ll discover the real dollar value of your automations.
Don’t have OttoKit yet? Get OttoKit. Or go to your OttoKit login.
Need help? Ask questions in our in-app support.
Trusted by 3,000+ Marketers and Agencies
Joanna Wiebe
Founder, Copyhackers
“Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with 'the other guys’.”
Brendan Dubbels
Senior Partner Manager, Ontraport
“At Ontraport, we don’t usually promote many other systems... however, SegMetrics has really made a huge difference in our business.”
Eben Pagan
Founder, Eben Pagan Training
“SegMetrics gives you X-Ray vision to reveal what your customers are doing, how your marketing funnel is working...”
Uncover the hidden profit in every part of your funnel
SegMetrics Optimizes
Your Email Funnels
Do your emails build trust and drive sales—or push prospects away? Without full funnel data, you’re emailing in the dark.
With SegMetrics you can:
- Track the financial impact of every email and every funnel you send
- Discover the exact messaging and offers that turn engagement into revenue
- Optimize your funnels for different segments, no matter how long your customer journey
SegMetrics Optimizes
Your E-Commerce Sales
A sale shouldn’t be the end of the journey—it’s the beginning. Learn what keeps customers coming back for more.
With SegMetrics you can:
- Uncover the traffic sources and campaigns that bring in the highest lifetime value
- Track every customer touchpoint to see what fuels repeat purchases.
- Discover which upsells and cross-sells drive the most additional revenue.
SegMetrics Optimizes
Your Membership Courses
Getting members is great. Keeping them is even better. Stop guessing at who your most profitable customers are and find out what’s working.
With SegMetrics you can:
- Track every member’s full experience to find the touchpoints that drive purchases, upgrades and renewals
- Discover where your high-value members come from so you can attract more
- Measure content performance to improve engagement and retention
What syncs with OttoKit
Everything SegMetrics reads from your OttoKit account, and how the connection is made.
- What syncs
- Contacts
- Lists
- Payments
- Connection
Native integration
A direct, first-party connection — authorise once and data flows automatically.
- Plan level
Standard
Full data sync with historical import and revenue attribution.
- Category
Email Marketing
Better Together! Connect OttoKit to all your data:
Combine your OttoKit data with all the tools you love, and get smarter insights instantly with 130+ integrations.
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