Data Beats Opinion

by SegMetrics

Thoughts & Interviews with experts who improve their business with data.
Learn how to improve your marketing and revenue with straight-forward strategies you can do today.

Article

Looking past the purchase: how to test the best ways for increasing customer value

It’s a simple calculation really,

Keith Perhac

Founder @ SegMetrics

Popular

Browse Data Beats Opinion

Want to go deeper? Click on a category below for more from Data Beats Opinion.

All Marketing Advertising Innovators

Article

A fairly awesome guide to finding your 80/20 customers

Marketers have become rather obsessed with goals and conversions. (And with good reason!) We take them as the benchmark of…

Keith Perhac

Founder @ SegMetrics