Data Beats Opinion

by SegMetrics

Thoughts & Interviews with experts who improve their business with data.
Learn how to improve your marketing and revenue with straight-forward strategies you can do today.

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How to optimize any lead magnet

Boost the ROI on your lead magnets with this no-fluff guide that distills over 20 years of lead magnet experience from CRO experts.

Ryan Johnson

Marketer @ SegMetrics

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Tripwires 101, aka stop with the free stuff

Getting lots of leads but few sales? Or people who are getting sticker shock at your prices? Well, a tripwire…

Vanessa Copley

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