VideoIan McPherson
CMO, Therapy Wisdom
Therapy Wisdom“We’ve been using SegMetrics for about two and a half years, and I can easily say that the visual accessible representation of the data that goes in and out of our business is simply irreplaceable. Having a single source of truth that we can point every team member, every department, to and say, “this is the data we are going to drive the ship by” has made such a big difference.”
Ian McPherson is the CMO of Therapy Wisdom.
We’ve been using SegMetrics for about two and a half years, and I can easily say that the visual accessible representation of the data that goes in and out of our business is simply irreplaceable. Having a single source of truth that we can point every team member, every department, to and say, “this is the data we are going to drive the ship by” has made such a big difference.
You know, instead of trusting whatever the ad platform is saying that we are receiving in terms of leads and customers, I know that every dollar that I see in SegMetrics is actually in our bank account and every customer that we see come through. We can trace their precise journey through all of our pipelines across our whole ecosystem, thanks to the pixel.
So it has been revolutionary to be able to easily research any contact, any pipeline, any product at any time. And I shouldn’t forget to shout out the amazing, amazing customer support team, Scott and Ian. You’re always there for us. No matter what kind of weird, wacky questions we have. So much appreciation to the whole SegMetrics team.
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