Data Beats Opinion

by SegMetrics

Thoughts & Interviews with experts who improve their business with data.
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Facebook Attribution Solved
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Why Facebook’s attribution data is mostly guesswork

One of the biggest challenges when running ads is measuring accurate attribution data. This is difficult for a number of…

 
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Don’t let adblockers disrupt your data, with the new Self-Hosted Pixel

In an age where some websites shove in more ads than halftime at the Superbowl, it’s understandable that 43% of…

 
Track Hardcore Scaling Method With Segmetrics
Innovators
How to track Frank Kern’s HARDCORE SCALING method with SegMetrics

Want to take your funnels to the next level? Well, we would highly recommend you check out Fran Kern’s Hardcore…

 
Tripwire 101
Article
Tripwires 101, aka stop with the free stuff

Getting lots of leads but few sales? Or people who are getting sticker shock at your prices? Well, a tripwire…

 
Open Rates Are Dead
Article
Great News, Open Rates are Dead!

We’re very excited here at SegMetrics to hear that open rates are the next victim of iOS updates. It’s a…