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Your 2024 Black Friday Readiness Checklist

Ryan Johnson
Marketer @ SegMetrics
Black Friday Readiness Checklist

The clock is ticking. Are you ready for Black Friday?

Black Friday has evolved from a one-day flash sale to a week-long (even weeks-long) event. This is a make-or-break event for many businesses, and the big winners start preparing months in advance.

We’re here to help.

This year, SegMetrics has created a brand new guide to help streamline and uplevel your Black Friday promotion: The 2024 Black Friday Readiness Checklist.

This is a no-fluff, just-tell-me-what-I-gotta-do checklist to make sure you are 100% ready for Black Friday.

We’ve broken down all the critical Black Friday to-do’s from the months before Black Friday to the post-event wrap-up. The guide distills over 20 years of marketing experience from launch, conversion, and analytics experts into this handy checklist. All the key tasks are here:

  • Black Friday strategy
  • Operational planning
  • Marketing and sales collateral
  • Technology concerns
  • Data set-up
  • Promotion monitoring
  • Black Friday follow-up
  • Sanity checks 😉

We know how crazy getting ready for Black Friday can be. Q4 is busy. Marketing is constantly evolving. It’s easy to overlook steps — especially when you’re trying to go big and uplevel your sales.

Now you don’t have to worry. Just follow the checklist.

Download your copy for free.


Ryan Johnson

Marketer @ SegMetrics

Ryan Johnson is a content strategist and product marketing manager with over 15 years experience bringing brands and products to life with integrated editorial and sales collateral, value-based messaging, and GTM strategies.


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