Looking for a LittleData alternative?

Go beyond reporting on short-term goals and see the lifetime revenue of all your marketing activities.

Marketers like you switch to SegMetrics to get clarity on where their best customers are coming from, how they interact with your email sequences and how different groups perform. Get a handle on where all of your revenue is coming from with SegMetrics.

Just a few of the companies improving their marketing with SegMetrics

More than just roas

How does SegMetrics
Compare to LittleData?

Why are so many sharp marketers tracking their leads and sales with SegMetrics as opposed to LittleData?

LittleData is great at collecting the data measured for Shopify. For example, it can show the sales attribution in your Shopify platform. 

But, only SegMetrics will track a single journey all the way from first visit to sale whether you are using an e-commerce platform, selling info-products, coaching products or any other kind of sale.   That means you can ask questions of your data, like if visitors from one channel are more likely to click your emails than another and get answers.

Deeper LTV Attribution

Both LittleData and SegMetrics track lifetime value over months or years. This gives you a true LTV, showing you exactly how profitable your ads were. 

However, SegMetrics doesn’t just track your ad campaigns and sales. It tracks every action a brand-new lead takes, i.e. the entire customer journey. This includes tracking your email campaigns, letting you see exactly which sequences perform best. 

see accurate data

Don’t let iOS or ad blockers wreck your analytics

SegMetrics’ 1st party cookies, server-side tracking and advanced lead fingerprinting get you lifetime attribution that won’t get messed up by ad blockers or iOS shenanigans.

Ian Chew

Not having the visibility in the business that we get in the day-to-day reports through SegMetrics would be pretty scary. If you don’t have daily visibility into your back-end data and you don’t have the right attribution, you’re leaving a ton of money on the table.

We doubled our business since last year.

— Ian Chew — Founding Executive, Seminal

Complete Funnel Metrics

And if you run a subscription-based business model, SegMetrics can also help you identify your churn rate, subscriber lifetime value, monthly recurring revenue per segment, and more.

That’s why if you want a complete marketing funnel ROI tool that also allows you to quickly check the health of your business across all the most important areas, then SegMetrics is the way to go over Whatagraph.

truth in numbers

All without the mystery numbers

Wave goodbye to the “black box” numbers in other ad platforms. You get a list of every customer and every sale, so you can be confident that you’re improving your marketing in a meaningful way.

Why segmetrics?

You should choose SegMetrics if:

You want the confidence and clarity you need to make better decisions across your entire business – not just on your ad campaigns and top-level metrics.

You run a subscription-based business model, as SegMetrics can also help you measure key metrics. That includes churn rate, subscriber lifetime value, monthly recurring revenue per segment, and more. 

You want to optimize touchpoints other than ads, such as webinars or nurture sequences. With SegMetrics you can measure how each activity affects revenue and split test new ideas.

You want to avoid hassle from ad blockers, which can block the Hyros tracking snippet. SegMetrics combines information from your email and CRM integrations, plus you can upgrade to our self-hosted pixel..

Stop guessing if your ads are really getting results

Track leads through all your nurture sequences, even months later

See how different traffic sources interact with your emails

Measure success in terms of lifetime value, not a single conversion

Compare the performance of upsells and follow up purchases

See all your revenue, refunds and payment cancellations

Join touchpoint data from your ads, emails and payments

Get Started in Less than 5 Minutes

Find your most profitable lead sources, scale what works and kill what doesn’t.

Its easy to bet on the winners when you know who they are

Fine Tune Every Touchpoint

Getting someone’s email or opt-in is only the start of the process. With SegMetrics you can see how each touchpoint within your funnel affects the final revenue.

Maybe you’ve wondered if webinar attendees are any more likely to buy? Well SegMetrics can analyse your CRM to show you the full breakdown. You’ll have the power to analyse the full flower from ad campaign to post-purchase sequence.


Quickly Report on Specific Cohorts

Configure a Custom Segment based on the Tags people have (or don’t have) such as Lead Source, Webinar Viewed or Products Purchased. Now you’ll get critical metrics — New Leads, Revenue, Lead Value and more — for just the people in the Segment you’ve created.

It’s never been easier to get valuable performance data for different types of leads! See who clicks an email link or opt in for a specific offer – and how those actions lead to revenue.

Flexible pricing as you scale

Get Started Risk-Free with a 14-day Free Trial


Plus $100 per 5M in Annual Revenue
Full LTV Attribution
Essentials Reporting
Multi-Touch Web Tracking

Unlimited Users

12 Hour Data Sync


Plus $100 per 5M in Annual Revenue
Everything in Essentials
Step-by-Step Customer Journey
Purchase Conversion API

8 Hour Data Sync

1-on-1 Onboarding


Plus $100 per 5M in Annual Revenue
Everything in Intelligence
Advanced Data APIs
Full Journey Web Tracking
Server-Side Tracking

6 Hour Data Sync

Dedicated Account Manager


Plus $100 per 5M in Annual Revenue
Everything in Business

Custom Reporting

Advanced User Permissions

PO Billing

Custom Data Retention

Strategy Consultation

Real Lifetime Lead Values

Know the value of your leads based on who they are and what they do.
No metric is more powerful than Lead Value for measuring the success of your marketing automation, traffic sources, webinars and more.

Powerful List Segmentation

Create reports and segments based on tags, campaign, lead source, and much more. It’s never been easier to see how many people take a certain action — like click an email link or opt in for a specific offer — and how those actions lead to revenue.

The Metrics that Matter

SegMetrics was built to power the biggest names in the industry. Get the metrics that actually matter to your business — instantly.
And since we work with your existing data, you can start getting real value in as little as 5 minutes.

SegMetrics deciphers the data so you don’t have to.

We built SegMetrics to be reliable, simple to set up, and easy to read. Because no matter the size or type of your business, success shouldn’t depend on wrestling some sense out of confusing or conflicting data. Get back to making clear-headed, informed decisions. We’ll handle the numbers.

We added SegMetrics to see if it could find answers to questions a client’s had for over a year and that couldn’t be put off any longer. It could, and did so within about 30 seconds.

— Michelle Warner — Strategy Consultant

Lead insights

See Why Leads Become Customers

sales velocity

Track ROI Over Customer Lifetime

visitor journey tracking

Follow Every Step Your Leads Take

For all the power that comes with Infusionsoft, it can be a really complicated tool. Reports that should be available with a few clicks just aren’t there. With SegMetrics we can see exactly which leads are most profitable and where our biggest opportunities lie. SegMetrics is like your marketing crystal ball.

— Chris Mason — Automation Marketer at Titans of Direct Response

SegMetrics is your complete marketing analytics toolset in one package

The easiest way to grow your business? Scale what works and kill what doesn’t. Custom Segments give you the power to find exactly what works – for email content, Lead Magnets, webinars, and more – so that you can improve your marketing.

rolling reports

Quickly Identify Trends & Growth

Custom Dashboards

Create a Marketing Control Panel

Touchpoint filtering

Filter Leads by Every Action

Get Started in Less than 5 Minutes

Find your most profitable lead sources, scale what works and kill what doesn’t.

Its easy to bet on the winners when you know who they are