Total Customers
The total number of customers who have made purchases through your Gumroad store
Template created by
Gumroad Marketplace Performance
Track Gumroad revenue, product sales, and customer trends in a single dashboard.
4.7/5 based on 2,374 reviews | GDPR Compliant
Your Gumroad sales, fully visible
Gumroad keeps selling simple. This dashboard keeps your data just as clear.
Get the essential data on your total customers, new customers, daily orders, and daily revenue all in one place. See breakdowns by product and tag, and monitor your product mix across digital and physical goods.
SegMetrics’ Gumroad Marketplace Performance Dashboard is built for independent creators who need fast, actionable insights without leaving their workflow. (With the added bonus that SegMetrics makes it easy to see the names, emails, and customer journeys behind every sale with a click.)
See what clearer data can do for your Gumroad business.
What's Included
The KPIs you get access to with this dashboard…
New Customers
The number of first-time customers who made their first purchase during a specific time period
Product Mix
A breakdown of the distribution of sales across your different products
Revenue
The total revenue generated from all Gumroad sales during a specific time period
Orders
The total number of orders placed through your Gumroad store during a specific time period
Best Selling Products
A ranking of your top-performing products by customers, orders, and revenue
Sales by Tag
Total sales broken down by CRM tags for segmented performance tracking
Deep Dive
Inside the Gumroad Marketplace Performance Dashboard Template
Why this Dashboard
Why use the Gumroad Marketplace Performance Dashboard?
Gumroad is built for creators who want to sell without friction — but its analytics only go so far. SegMetrics’ Gumroad Marketplace Performance Dashboard gives you the deeper sales insights you need to understand what’s working and what’s not.
Don’t fly blind on your creator commerce. Get the metrics you need, when you need them, and grow your sales.
Who it's for
This dashboard is perfect for:
- Vendors selling through Gumroad’s marketplace
- Independent creators selling digital products, courses, or memberships on Gumroad
- Sellers of physical and digital goods who need quick sales insights
- Anyone who wants clearer visibility on Gumroad performance than the native dashboard provides
What you can do
What can you do with this info?
Monitor your Gumroad marketplace performance at a glance. Identify red flags in your sales instantly, especially when you use Metric Alerts with this sales data.
How Often
How often should you use it?
Review this dashboard daily or weekly, depending on the speed and size of your business. Definitely daily if you’re running a major promotion.
Integrations needed
What integrations do you need to use this dashboard?
The Gumroad Marketplace Performance Dashboard requires your Gumroad integration and optionally your CRM if you’re using one alongside Gumroad. See our full list of integrations.
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Built on your Gumroad data
This dashboard reads straight from the integration below. Connect it once and the template fills itself in.
How SegMetrics Works
You have questions. SegMetrics has answers.
When your data is fragmented across multiple tools, it’s hard to find answers to important questions about your marketing — like which ads bring in contacts with the highest LTV after 3, 6, and 12 months.
SegMetrics connects your data from all your marketing tools, including ad platforms, CRMs, email systems, payment processors and more. Find the hidden profits in your marketing.
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Founder, Eben Pagan Training
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