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Hotmart Marketplace Performance

Get clear visibility into your Hotmart product sales, revenue, and growth trends.

4.7/5 based on 2,374 reviews | GDPR Compliant

Hotmart performance, fully uncovered

Hotmart tracks your transactions. This dashboard reveals the real story.

Get the essential data on your total customers, new customers, daily orders, and daily revenue all in one place. See breakdowns by product and tag, and monitor your product mix across your Hotmart catalog.

SegMetrics’ Hotmart Marketplace Performance Dashboard is built for digital product creators and affiliates selling through Hotmart’s global marketplace who need consolidated sales insights without navigating multiple report screens. (Plus, SegMetrics lets you see names, emails, and customer journeys behind every metric.)

See what clearer data can do for your Hotmart business.

Built for Hotmart

Advanced analytics built for Hotmart vendors and affiliates

Product Performance

See how your different products drive customers, orders, and revenue

Single Source of Truth

Connects your Hotmart data to the rest of your marketing tools

What's Included

The KPIs you get access to with this dashboard...

Total Customers

The total number of customers who have made purchases through your Hotmart offers

New Customers

The number of first-time customers who made their first purchase during a specific time period

Product Mix

A breakdown of the distribution of sales across your different products

Revenue

The total revenue generated from all Hotmart sales during a specific time period

Orders

The total number of orders placed through your Hotmart offers during a specific time period

Best Selling Products

A ranking of your top-performing products by customers, orders, and revenue

Sales by Tag

Total sales broken down by CRM tags for segmented performance tracking

Deep Dive

Inside the
Hotmart Marketplace Performance
Dashboard Template

Why this Dashboard

Why use the Hotmart Marketplace Performance Dashboard?

Hotmart is a leading marketplace for digital products, especially across Latin America and growing globally. But its native analytics don’t always give you the full picture. SegMetrics’ Hotmart Marketplace Performance Dashboard consolidates your sales data into one clear, actionable view.

Stop toggling between reports. Get the metrics you need, when you need them, and scale your digital product business.

Who it's for

This dashboard is perfect for:

Vendors selling through Hotmart’s marketplace
Affiliates promoting products on Hotmart
Digital product creators using Hotmart for global distribution
Anyone who wants clearer visibility on Hotmart performance than the native reporting provides

What you can do

What can you do with this info?

Monitor your Hotmart marketplace performance at a glance. Identify red flags in your sales instantly, especially when you use Metric Alerts with this sales data.

How Often

How often should you use it?

Review this dashboard daily or weekly, depending on the speed and size of your business. Definitely daily if you’re running a major promotion.

Integrations needed

What integrations do you need to use this dashboard?

The Hotmart Marketplace Performance Dashboard requires your Hotmart integration and optionally your CRM if you’re using one alongside Hotmart. See our full list of integrations.

You have questions.
SegMetrics has answers.

When your data is fragmented across multiple tools, it’s hard to find answers to important questions about your marketing — like which ads bring in contacts with the highest LTV after 3, 6, and 12 months.

SegMetrics connects your data from all your marketing tools, including ad platforms, CRMs, email systems, payment processors and more. Find the hidden profits in your marketing.

Trusted by 3,000+ Marketers and Agencies

Joanna Wiebe

Founder, Copyhackers

“SegMetrics is perfect for digital training businesses like ours. Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with ‘the other guys’.”

Brendan Dubbels

Senior Partner Manager, Ontraport

“It’s not enough for us to just track our ads right after the first click because someone may convert 6 months later. SegMetrics has made a huge difference in our ability to track what we are actually getting from our paid ads. We can even track the impact individual salespeople are having during the sales process.”

Eben Pagan

Founder, Eben Pagan Training

“SegMetrics gives you X-Ray vision to reveal what your customers are doing, how your marketing funnel is working… and how to make it work better.”

Discover the hidden
profits in your marketing

Start your 14-day free trial of SegMetrics today!

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Hotmart Marketplace Performance

Hotmart performance, fully uncovered

The KPIs you get access to with this dashboard...