Total Customers
The total number of customers who have made purchases through your Hotmart offers

Get clear visibility into your Hotmart product sales, revenue, and growth trends.

Hotmart tracks your transactions. This dashboard reveals the real story.
Get the essential data on your total customers, new customers, daily orders, and daily revenue all in one place. See breakdowns by product and tag, and monitor your product mix across your Hotmart catalog.
SegMetrics’ Hotmart Marketplace Performance Dashboard is built for digital product creators and affiliates selling through Hotmart’s global marketplace who need consolidated sales insights without navigating multiple report screens. (Plus, SegMetrics lets you see names, emails, and customer journeys behind every metric.)
See what clearer data can do for your Hotmart business.
The total number of customers who have made purchases through your Hotmart offers
The number of first-time customers who made their first purchase during a specific time period
A breakdown of the distribution of sales across your different products
The total revenue generated from all Hotmart sales during a specific time period
The total number of orders placed through your Hotmart offers during a specific time period
A ranking of your top-performing products by customers, orders, and revenue
Total sales broken down by CRM tags for segmented performance tracking
Why this Dashboard
Hotmart is a leading marketplace for digital products, especially across Latin America and growing globally. But its native analytics don’t always give you the full picture. SegMetrics’ Hotmart Marketplace Performance Dashboard consolidates your sales data into one clear, actionable view.
Stop toggling between reports. Get the metrics you need, when you need them, and scale your digital product business.
Who it's for

What you can do
Monitor your Hotmart marketplace performance at a glance. Identify red flags in your sales instantly, especially when you use Metric Alerts with this sales data.
How Often
Review this dashboard daily or weekly, depending on the speed and size of your business. Definitely daily if you’re running a major promotion.
Integrations needed
The Hotmart Marketplace Performance Dashboard requires your Hotmart integration and optionally your CRM if you’re using one alongside Hotmart. See our full list of integrations.
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This dashboard reads straight from the integration below. Connect it once and the template fills itself in.
How SegMetrics Works
When your data is fragmented across multiple tools, it’s hard to find answers to important questions about your marketing — like which ads bring in contacts with the highest LTV after 3, 6, and 12 months.
SegMetrics connects your data from all your marketing tools, including ad platforms, CRMs, email systems, payment processors and more. Find the hidden profits in your marketing.

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