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Pinterest Ads Campaign Performance Overview

Turn Pinterest’s high-intent audience into measurable ROI — connect Promoted Pin clicks to real leads and revenue.

4.7/5 based on 2,374 reviews | GDPR Compliant

Measure the real value of your Pinterest ad spend

Pinterest users are planners and shoppers — they come to the platform with intent. Your Promoted Pins reach people actively searching for ideas and products, but Pinterest’s ad reporting stops at clicks and saves. It can’t tell you which pins turned browsers into buyers.

SegMetrics’ Pinterest Ads Campaign Performance Overview Dashboard connects your Pinterest ad spend to real CRM outcomes. See impressions, clicks, and conversion rates alongside actual revenue by campaign. Track which Promoted Pin campaigns are generating leads at the price you need.

Pinterest’s audience has high purchase intent. This dashboard makes sure you can measure it.

TOFU Tracking

Monitor impressions, clicks, and conversions across your Pinterest ad campaigns

Verifiable Ad Conversions

See all your ad sales – including real names, emails and customer journeys

Campaign Efficiency

Track CPC, CPA and conversion rates at a glance

What's Included

The KPIs you get access to with this dashboard...

Impressions

The number of times your ads were displayed to users across your ad platforms

Average Cost Per Click

The average amount you pay each time someone clicks on one of your ads

Conversions

The number of people who took a desired action (like becoming a lead) after clicking your ad

Cost Per Conversion

The average amount you spend to acquire one conversion from your ad campaigns

Spend vs Revenue by Campaign

A comparison of how much you spent on each campaign versus the revenue it generated

Ad Campaigns

Performance breakdown of your individual Pinterest Ads campaigns

Ad Sets

Performance data for the ad groups within each Pinterest campaign, showing granular results

Deep Dive

Inside the
Pinterest Ads Campaign Performance Overview
Dashboard Template

Why this Dashboard

Why use the Pinterest Ads Campaign Performance Overview Dashboard?

Pinterest is a visual discovery engine where users actively search for products and ideas — making it one of the highest-intent ad platforms available. But Pinterest’s native analytics focus on engagement metrics like saves, closeups, and outbound clicks. They don’t connect the dots to your CRM. SegMetrics’ Pinterest Ads Campaign Performance Overview Dashboard fills that gap, letting you see which Promoted Pins and shopping campaigns are actually generating leads and revenue.

Who it's for

This dashboard is perfect for:

Pinterest advertisers running Promoted Pin and shopping campaigns
E-commerce and product-based businesses using Pinterest for discovery-driven acquisition
Agencies managing Pinterest ad accounts who need to demonstrate real conversion results
Marketing teams investing in visual platforms where purchase intent is high

What you can do

What can you do with this info?

Track your campaigns from impression to conversion. Monitor your average cost per click and make sure it stays on target. See which ad sets are converting at the rates you expect, and identify underperformers before you waste more budget. Compare spend versus revenue by campaign to understand which efforts are paying off.

How Often

How often should you use it?

Check this dashboard daily or weekly to monitor campaign performance and catch issues early. Use it to optimize your ad spend and ensure your acquisition efforts stay efficient.

Integrations needed

What integrations do you need to use this dashboard?

The Pinterest Ads Campaign Performance Overview Dashboard requires a connection to Pinterest Ads and your CRM. The SegMetrics tracking pixel is also required. See our full list of integrations.

You have questions.
SegMetrics has answers.

When your data is fragmented across multiple tools, it’s hard to find answers to important questions about your marketing — like which ads bring in contacts with the highest LTV after 3, 6, and 12 months.

SegMetrics connects your data from all your marketing tools, including ad platforms, CRMs, email systems, payment processors and more. Find the hidden profits in your marketing.

Trusted by 3,000+ Marketers and Agencies

Joanna Wiebe

Founder, Copyhackers

“SegMetrics is perfect for digital training businesses like ours. Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with ‘the other guys’.”

Brendan Dubbels

Senior Partner Manager, Ontraport

“It’s not enough for us to just track our ads right after the first click because someone may convert 6 months later. SegMetrics has made a huge difference in our ability to track what we are actually getting from our paid ads. We can even track the impact individual salespeople are having during the sales process.”

Eben Pagan

Founder, Eben Pagan Training

“SegMetrics gives you X-Ray vision to reveal what your customers are doing, how your marketing funnel is working… and how to make it work better.”

Discover the hidden
profits in your marketing

Start your 14-day free trial of SegMetrics today!

Template created by

Pinterest Ads Campaign Performance Overview

Measure the real value of your Pinterest ad spend

The KPIs you get access to with this dashboard...