Impressions
The number of times your ads were displayed to users across your ad platforms
Template created by
Pinterest Ads Campaign Performance Deep Dive
See lifetime performance for every Pinterest campaign, ad group, and Promoted Pin in one view.
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Get the full story on every Pinterest ad
Pinterest is a visual discovery engine with built-in shopping intent — users come looking for ideas and leave with purchase decisions. But Pinterest’s analytics are built around engagement: saves, closeups, and outbound clicks. They can’t tell you which specific pin creative turned a browser into a buyer.
SegMetrics’ Pinterest Ads Campaign Performance Deep Dive Dashboard goes beneath the surface. Track everything from impressions to revenue at the campaign, ad group, and individual ad level. See which Promoted Pins are generating customers and which need fresh creative.
Pinterest’s audience has intent most platforms envy.
What's Included
The KPIs you get access to with this dashboard…
Average Cost Per Click
The average amount you pay each time someone clicks on one of your ads
Conversions
The number of people who took a desired action (like becoming a lead) after clicking your ad
Cost Per Conversion
The average amount you spend to acquire one conversion from your ad campaigns
Spend vs Revenue by Campaign
A comparison of how much you spent on each campaign versus the revenue it generated
Customers by Ad Campaign
The number of customers acquired through each Pinterest campaign, showing true bottom-line impact
Ad Campaigns
Performance breakdown of your individual Pinterest Ads campaigns
Ad Sets
Performance data for the ad groups within each Pinterest campaign, showing granular results
Ads
Performance metrics for every individual Promoted Pin, showing which specific pin creatives drive results
Deep Dive
Inside the Pinterest Ads Campaign Performance Deep Dive Dashboard Template
Why this Dashboard
Why use the Pinterest Ads Campaign Performance Deep Dive Dashboard?
Pinterest’s analytics focus on engagement — saves, closeups, and outbound clicks. But if you want to know which specific Promoted Pin or shopping ad is actually converting browsers into customers, Pinterest’s native tools can’t help you.
This dashboard solves this with lifetime performance visibility at every level: campaign, ad group, and individual pin. On a platform where visual creative and shopping intent intersect, knowing exactly which pin designs convert is the key to scaling profitably.
Who it's for
This dashboard is perfect for:
- Pinterest advertisers who need to identify which specific pin creatives are driving purchases
- E-commerce teams running shopping campaigns and Promoted Pins who need creative-level ROI data
- Agencies managing Pinterest ad accounts who need granular reporting for client reviews
- Visual marketers running discovery-driven campaigns who want to scale winning designs fast
What you can do
What can you do with this info?
This isn’t just reporting. It’s actionable insights to make smarter decisions about your ad spend. Drill into any campaign to see which ad groups are driving conversions and revenue. Identify your best-performing creative and double down on it. Spot underperformers early and cut them before they waste more budget. Track customer acquisition by campaign to understand true ROI.
How Often
How often should you use it?
Check this dashboard weekly to review ad performance and identify optimization opportunities. Use it during campaign reviews to make data-driven decisions about creative and targeting.
Integrations needed
What integrations do you need to use this dashboard?
The Pinterest Ads Campaign Performance Deep Dive Dashboard requires a connection to Pinterest Ads and your CRM. The SegMetrics tracking pixel is also required. See our full list of integrations.
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Built on your Pinterest Ads data
This dashboard reads straight from the integration below. Connect it once and the template fills itself in.
How SegMetrics Works
You have questions. SegMetrics has answers.
When your data is fragmented across multiple tools, it’s hard to find answers to important questions about your marketing — like which ads bring in contacts with the highest LTV after 3, 6, and 12 months.
SegMetrics connects your data from all your marketing tools, including ad platforms, CRMs, email systems, payment processors and more. Find the hidden profits in your marketing.
Trusted by 3,000+ Marketers and Agencies
Joanna Wiebe
Founder, Copyhackers
“Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with 'the other guys’.”
Brendan Dubbels
Senior Partner Manager, Ontraport
“It’s not enough for us to just track our ads right after the first click because someone may convert 6 months later. SegMetrics has made a huge difference in our ability to track what we are actually getting from our paid ads. We can even track the impact individual salespeople are having during the sales process.”
Eben Pagan
Founder, Eben Pagan Training
“SegMetrics gives you X-Ray vision to reveal what your customers are doing, how your marketing funnel is working...”
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