Impressions
The number of times your ads were displayed to users across your ad platforms
Template created by
TikTok Ads Campaign Performance Deep Dive
Break down TikTok performance by campaign, ad group, and creative to find your top performers.
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Get the full story on every TikTok ad
TikTok campaigns live and die by creative. A single Spark Ad can go viral and print money while another burns budget with nothing to show. But TikTok Ads Manager buries the signal in vanity metrics — video views and engagement rates don’t tell you which specific ad turned a viewer into a customer.
SegMetrics’ TikTok Ads Campaign Performance Deep Dive Dashboard strips away the noise. Track everything from impressions to revenue at the campaign, ad group, and individual ad level. See which creatives are generating customers and which are draining budget.
On TikTok, creative is targeting.
What's Included
The KPIs you get access to with this dashboard…
Average Cost Per Click
The average amount you pay each time someone clicks on one of your ads
Conversions
The number of people who took a desired action (like becoming a lead) after clicking your ad
Cost Per Conversion
The average amount you spend to acquire one conversion from your ad campaigns
Spend vs Revenue by Campaign
A comparison of how much you spent on each campaign versus the revenue it generated
Customers by Ad Campaign
The number of customers acquired through each TikTok campaign, showing true bottom-line impact
Ad Campaigns
Performance breakdown of your individual TikTok Ads campaigns
Ad Sets
Performance data for the ad groups within each TikTok campaign, showing granular results
Ads
Performance metrics for every individual TikTok ad creative, showing which specific videos drive results
Deep Dive
Inside the TikTok Ads Campaign Performance Deep Dive Dashboard Template
Why this Dashboard
Why use the TikTok Ads Campaign Performance Deep Dive Dashboard?
TikTok Ads Manager shows you campaign metrics and some ad group data. But when you need to know which specific Spark Ad or In-Feed video is driving actual customers — not just views — you’re stuck exporting CSVs and guessing.
This dashboard solves this with lifetime performance visibility at every level: campaign, ad group, and individual ad creative. On a platform where creative fatigue hits fast and virality is unpredictable, knowing exactly which videos convert is the difference between scaling and stalling.
Who it's for
This dashboard is perfect for:
- TikTok ad buyers who need to identify winning video creatives and scale them fast
- Creative teams that need data to guide their next round of short-form video production
- Agencies running TikTok campaigns who need granular reporting beyond vanity metrics
- Brands targeting younger audiences through viral-style campaigns who need real ROI data
What you can do
What can you do with this info?
This isn’t just reporting. It’s actionable insights to make smarter decisions about your ad spend. Drill into any campaign to see which ad groups are driving conversions and revenue. Identify your best-performing creative and double down on it. Spot underperformers early and cut them before they waste more budget. Track customer acquisition by campaign to understand true ROI.
How Often
How often should you use it?
Check this dashboard weekly to review ad performance and identify optimization opportunities. Use it during campaign reviews to make data-driven decisions about creative and targeting.
Integrations needed
What integrations do you need to use this dashboard?
The TikTok Ads Campaign Performance Deep Dive Dashboard requires a connection to TikTok Ads and your CRM. The SegMetrics tracking pixel is also required. See our full list of integrations.
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Built on your TikTok data
This dashboard reads straight from the integration below. Connect it once and the template fills itself in.
How SegMetrics Works
You have questions. SegMetrics has answers.
When your data is fragmented across multiple tools, it’s hard to find answers to important questions about your marketing — like which ads bring in contacts with the highest LTV after 3, 6, and 12 months.
SegMetrics connects your data from all your marketing tools, including ad platforms, CRMs, email systems, payment processors and more. Find the hidden profits in your marketing.
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Joanna Wiebe
Founder, Copyhackers
“Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with 'the other guys’.”
Brendan Dubbels
Senior Partner Manager, Ontraport
“It’s not enough for us to just track our ads right after the first click because someone may convert 6 months later. SegMetrics has made a huge difference in our ability to track what we are actually getting from our paid ads. We can even track the impact individual salespeople are having during the sales process.”
Eben Pagan
Founder, Eben Pagan Training
“SegMetrics gives you X-Ray vision to reveal what your customers are doing, how your marketing funnel is working...”
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