Ad Spend Timeline
The total amount spent on TikTok ads over time
Template created by
TikTok Advertising
Find out which TikTok campaigns drive real buyers, not just views and engagement.
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X-ray vision for your TikTok advertising
TikTok’s ad platform will show you viral view counts, engagement rates, and conversions that look incredible on screen.
But those numbers don’t tell you who actually bought something. TikTok’s short-form video ads can drive massive awareness, but connecting that awareness to real dollars in your payment processor? That’s where TikTok falls silent.
SegMetrics’ TikTok Advertising Dashboard changes that. Get all your critical ad metrics, including verified financials, with lifetime attribution. (Say goodbye to guessing whether that viral Spark Ad actually drove revenue!)
Everything you need is here in one easy-to-read dashboard perfect for presenting to clients or management.
What's Included
The KPIs you get access to with this dashboard…
Revenue from Ad Spend
The total revenue generated from customers acquired through TikTok ads
ROAS
Return on ad spend — the ratio of revenue generated to ad dollars spent
Leads
The total number of leads generated from TikTok ad campaigns
Campaign Detail
A daily breakdown of ad spend, ad clicks, and revenue
Ad Detail
A daily breakdown of ad spend, ad clicks, and customers
Revenue by Date & Campaign
A timeline view showing revenue generated by each campaign over time
Leads from Ads
The number of leads acquired through TikTok advertising
Customers from Ad Spend
The number of customers acquired through TikTok ad campaigns
Orders from Ad Spend
The total number of orders placed by customers from TikTok ads
Average Order Value
The average dollar amount spent per order from TikTok ad customers
Revenue
The total revenue generated from all TikTok ad campaigns
Lead to Customer %
The percentage of TikTok-generated leads who became paying customers
Cost per Acquisition
The average cost to acquire a new lead through TikTok advertising
Cost per Customer
The average cost to acquire a paying customer through TikTok advertising
Deep Dive
Inside the TikTok Advertising Dashboard Template
Why this Dashboard
Why use the TikTok Advertising Dashboard?
TikTok’s ad manager is built for engagement metrics — views, likes, shares. But if you’re spending real money on In-Feed Ads, Spark Ads, or TopView placements, you need to know if those short-form video ads are driving actual paying customers, not just eyeballs.
SegMetrics’ TikTok Advertising Dashboard connects your TikTok ad spend to verified revenue, so you can separate viral hype from real business results.
Who it's for
This dashboard is perfect for:
- Marketers running TikTok ads who need to prove ROI beyond vanity metrics like views and likes
- Brands targeting younger demographics through short-form video and wanting revenue accountability
- Agencies managing TikTok campaigns who need professional, revenue-focused reporting
- Anyone testing TikTok as an ad channel and needing to compare its true performance against other platforms
What you can do
What can you do with this info?
Find out whether your TikTok campaigns are generating real customers or just racking up views. Go beyond TikTok’s limited attribution and see true lifetime value from your short-form video ads. Determine which creative formats and audiences are actually driving revenue.
How Often
How often should you use it?
Review this dashboard weekly to monitor campaign performance and optimize ad spend in real time.
Integrations needed
What integrations do you need to use this dashboard?
The TikTok Advertising Dashboard requires TikTok Ads integration, your CRM, the SegMetrics tracking pixel, and your payment processor. See our full list of integrations.
More ready-to-use dashboard templates
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TikTok Ads Campaign Performance Overview
Track what happens after the swipe — connect TikTok ad clicks to real leads and revenue in your CRM.
TikTok Ads Campaign Performance Deep Dive
Break down TikTok performance by campaign, ad group, and creative to find your top performers.
Ad Campaign Performance Overview
Go beyond clicks — see which campaigns are converting real leads in your CRM.
Built on your TikTok data
This dashboard reads straight from the integration below. Connect it once and the template fills itself in.
How SegMetrics Works
You have questions. SegMetrics has answers.
When your data is fragmented across multiple tools, it’s hard to find answers to important questions about your marketing — like which ads bring in contacts with the highest LTV after 3, 6, and 12 months.
SegMetrics connects your data from all your marketing tools, including ad platforms, CRMs, email systems, payment processors and more. Find the hidden profits in your marketing.
Trusted by 3,000+ Marketers and Agencies
Joanna Wiebe
Founder, Copyhackers
“Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with 'the other guys’.”
Brendan Dubbels
Senior Partner Manager, Ontraport
“It’s not enough for us to just track our ads right after the first click because someone may convert 6 months later. SegMetrics has made a huge difference in our ability to track what we are actually getting from our paid ads. We can even track the impact individual salespeople are having during the sales process.”
Eben Pagan
Founder, Eben Pagan Training
“SegMetrics gives you X-Ray vision to reveal what your customers are doing, how your marketing funnel is working...”
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