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StackAdapt Advertising

Cut through programmatic complexity and see real StackAdapt revenue with clear campaign breakdowns.

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X-ray vision for your StackAdapt advertising

StackAdapt’s DSP will show you impressive programmatic metrics — reach, viewability, and conversions across native, display, video, and connected TV.

But programmatic advertising is a black box for real revenue. StackAdapt can’t connect those impressions to actual names, emails, and dollars in your payment processor. And when you try to verify their modeled attribution against real sales…well, the numbers rarely line up.

SegMetrics’ StackAdapt Advertising Dashboard brings clarity to programmatic. Get all your critical ad metrics, including verified financials, with lifetime attribution. (Say goodbye to modeled conversions!)

Everything you need, in one clean dashboard.

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Ad Transparency
See your StackAdapt ad spend, revenue, ROAS, leads, customers, and CPA all in one view
Lifetime Attribution
Track actual conversions beyond StackAdapt's modeled programmatic attribution
Client-Ready Reporting
Clean, easy-to-read visualizations perfect for presenting to clients or management
What's Included

The KPIs you get access to with this dashboard...

Ad Spend Timeline
The total amount spent on StackAdapt ads over time
Revenue from Ad Spend
The total revenue generated from customers acquired through StackAdapt ads
ROAS
Return on ad spend — the ratio of revenue generated to ad dollars spent
Leads
The total number of leads generated from StackAdapt ad campaigns
Campaign Detail
A daily breakdown of ad spend, ad clicks, and revenue
Ad Detail
A daily breakdown of ad spend, ad clicks, and customers
Revenue by Date & Campaign
A timeline view showing revenue generated by each campaign over time
Leads from Ads
The number of leads acquired through StackAdapt advertising
Customers from Ad Spend
The number of customers acquired through StackAdapt ad campaigns
Orders from Ad Spend
The total number of orders placed by customers from StackAdapt ads
Average Order Value
The average dollar amount spent per order from StackAdapt ad customers
Revenue
The total revenue generated from all StackAdapt ad campaigns
Lead to Customer %
The percentage of StackAdapt-generated leads who became paying customers
Cost per Acquisition
The average cost to acquire a new lead through StackAdapt advertising
Cost per Customer
The average cost to acquire a paying customer through StackAdapt advertising
Deep Dive

Inside the
StackAdapt Advertising
Dashboard Template

Why this Dashboard
Why use the StackAdapt Advertising Dashboard?

StackAdapt’s demand-side platform lets you run programmatic campaigns across native, display, video, and CTV. But DSP reporting relies on modeled conversions and probabilistic attribution that doesn’t connect to real revenue. You need to know if your programmatic spend is actually generating customers.

SegMetrics’ StackAdapt Advertising Dashboard connects your programmatic ad spend to verified revenue, cutting through the complexity of DSP reporting to show you what’s actually working.

Who it's for
This dashboard is perfect for:
  • Media buyers running programmatic campaigns through StackAdapt who need real revenue attribution
  • Marketing teams using StackAdapt’s native, display, video, and CTV channels for multi-format campaigns
  • Agencies managing programmatic budgets who need to validate DSP-reported conversions against actual sales
  • Anyone investing in programmatic advertising who wants to see past modeled conversions to real business outcomes
What you can do
What can you do with this info?

Cut through the complexity of programmatic reporting and see real revenue from your StackAdapt campaigns. Go beyond modeled conversions and viewability metrics to see actual customer acquisition. Determine which programmatic channels and targeting strategies deliver genuine ROI.

How Often
How often should you use it?

Review this dashboard weekly to monitor campaign performance and optimize ad spend in real time.

Integrations needed
What integrations do you need to use this dashboard?

The StackAdapt Advertising Dashboard requires StackAdapt integration, your CRM, the SegMetrics tracking pixel, and your payment processor. See our full list of integrations.

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How SegMetrics Works

You have questions.
SegMetrics has answers.

When your data is fragmented across multiple tools, it’s hard to find answers to important questions about your marketing — like which ads bring in contacts with the highest LTV after 3, 6, and 12 months.

SegMetrics connects your data from all your marketing tools, including ad platforms, CRMs, email systems, payment processors and more. Find the hidden profits in your marketing.

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Joanna Wiebe, CopyHackers

Joanna Wiebe

Founder, Copyhackers

“SegMetrics is perfect for digital training businesses like ours. Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with ‘the other guys’.”

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Brendan Dubbels

Senior Partner Manager, Ontraport

“It’s not enough for us to just track our ads right after the first click because someone may convert 6 months later. SegMetrics has made a huge difference in our ability to track what we are actually getting from our paid ads. We can even track the impact individual salespeople are having during the sales process.”

Eben Pagan

Founder, Eben Pagan Training

“SegMetrics gives you X-Ray vision to reveal what your customers are doing, how your marketing funnel is working… and how to make it work better.”

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