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Twitter Advertising

Measure the real business impact of your Twitter ad campaigns, from click to close.

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X-ray vision for your Twitter advertising

Twitter’s ad platform will show you impressions, engagements, and conversions that suggest your campaigns are performing well.

But Twitter’s reporting is notoriously shallow when connecting ad clicks to actual purchases. Their conversion tracking relies on short attribution windows that often miss the full picture. When you try to match Twitter’s reported conversions to real revenue in your payment processor…well, the numbers rarely agree.

SegMetrics’ Twitter Advertising Dashboard changes the game. Get all your critical ad metrics, including verified financials, with lifetime attribution. (Say goodbye to tiny attribution windows!)

Everything you need, in one clean dashboard.

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Ad Transparency
See your Twitter ad spend, revenue, ROAS, leads, customers, and CPA all in one view
Lifetime Attribution
Track actual conversions beyond Twitter's limited attribution window
Client-Ready Reporting
Clean, easy-to-read visualizations perfect for presenting to clients or management
What's Included

The KPIs you get access to with this dashboard...

Ad Spend Timeline
The total amount spent on Twitter ads over time
Revenue from Ad Spend
The total revenue generated from customers acquired through Twitter ads
ROAS
Return on ad spend — the ratio of revenue generated to ad dollars spent
Leads
The total number of leads generated from Twitter ad campaigns
Campaign Detail
A daily breakdown of ad spend, ad clicks, and revenue
Ad Detail
A daily breakdown of ad spend, ad clicks, and customers
Revenue by Date & Campaign
A timeline view showing revenue generated by each campaign over time
Leads from Ads
The number of leads acquired through Twitter advertising
Customers from Ad Spend
The number of customers acquired through Twitter ad campaigns
Orders from Ad Spend
The total number of orders placed by customers from Twitter ads
Average Order Value
The average dollar amount spent per order from Twitter ad customers
Revenue
The total revenue generated from all Twitter ad campaigns
Lead to Customer %
The percentage of Twitter-generated leads who became paying customers
Cost per Acquisition
The average cost to acquire a new lead through Twitter advertising
Cost per Customer
The average cost to acquire a paying customer through Twitter advertising
Deep Dive

Inside the
Twitter Advertising
Dashboard Template

Why this Dashboard
Why use the Twitter Advertising Dashboard?

Twitter is a fast-moving platform where promoted tweets, follower campaigns, and timeline placements can generate quick engagement. But Twitter’s ad reporting focuses on impressions and engagements — not on whether those interactions led to real revenue in your payment processor.

SegMetrics’ Twitter Advertising Dashboard connects your Twitter ad spend to actual business results, giving you the revenue clarity that Twitter Ads Manager can’t provide.

Who it's for
This dashboard is perfect for:
  • Marketers running Twitter ad campaigns who need to prove ROI beyond impressions and engagements
  • Brands using promoted tweets and timeline ads to drive conversions
  • Agencies managing Twitter campaigns who need professional revenue-focused reporting
  • Anyone who wants to know if their Twitter advertising is generating actual paying customers
What you can do
What can you do with this info?

Find out whether your Twitter campaigns are generating paying customers or just retweets. Go beyond Twitter’s short attribution window and see the real lifetime value of customers acquired through the platform. Decide whether Twitter deserves more budget or less.

How Often
How often should you use it?

Review this dashboard weekly to monitor campaign performance and optimize ad spend in real time.

Integrations needed
What integrations do you need to use this dashboard?

The Twitter Advertising Dashboard requires Twitter Ads integration, your CRM, the SegMetrics tracking pixel, and your payment processor. See our full list of integrations.

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How SegMetrics Works

You have questions.
SegMetrics has answers.

When your data is fragmented across multiple tools, it’s hard to find answers to important questions about your marketing — like which ads bring in contacts with the highest LTV after 3, 6, and 12 months.

SegMetrics connects your data from all your marketing tools, including ad platforms, CRMs, email systems, payment processors and more. Find the hidden profits in your marketing.

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Joanna Wiebe, CopyHackers

Joanna Wiebe

Founder, Copyhackers

“SegMetrics is perfect for digital training businesses like ours. Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with ‘the other guys’.”

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Brendan Dubbels

Senior Partner Manager, Ontraport

“It’s not enough for us to just track our ads right after the first click because someone may convert 6 months later. SegMetrics has made a huge difference in our ability to track what we are actually getting from our paid ads. We can even track the impact individual salespeople are having during the sales process.”

Eben Pagan

Founder, Eben Pagan Training

“SegMetrics gives you X-Ray vision to reveal what your customers are doing, how your marketing funnel is working… and how to make it work better.”

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