Impressions
The number of times your ads were displayed to users across your ad platforms
Template created by
Twitter Ads Campaign Performance Deep Dive
Break down performance for every Twitter campaign, ad group, and Promoted Tweet over their full lifetime.
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Get the full story on every Twitter ad
Twitter’s ad platform thrives on real-time conversation — Promoted Tweets and conversation targeting put your brand in front of an engaged, opinionated audience. But Twitter Ads Manager reports on engagements: retweets, likes, and link clicks. It can’t tell you which specific Promoted Tweet turned a conversation into a customer.
SegMetrics’ Twitter Ads Campaign Performance Deep Dive Dashboard cuts through the engagement noise. Track everything from impressions to revenue at the campaign, ad group, and individual ad level. See which Promoted Tweets are generating customers and which need refreshed copy.
Twitter rewards timely, relevant messaging.
What's Included
The KPIs you get access to with this dashboard…
Average Cost Per Click
The average amount you pay each time someone clicks on one of your ads
Conversions
The number of people who took a desired action (like becoming a lead) after clicking your ad
Cost Per Conversion
The average amount you spend to acquire one conversion from your ad campaigns
Spend vs Revenue by Campaign
A comparison of how much you spent on each campaign versus the revenue it generated
Customers by Ad Campaign
The number of customers acquired through each Twitter campaign, showing true bottom-line impact
Ad Campaigns
Performance breakdown of your individual Twitter Ads campaigns
Ad Sets
Performance data for the ad groups within each Twitter campaign, showing granular results
Ads
Performance metrics for every individual Promoted Tweet, showing which specific ads drive results
Deep Dive
Inside the Twitter Ads Campaign Performance Deep Dive Dashboard Template
Why this Dashboard
Why use the Twitter Ads Campaign Performance Deep Dive Dashboard?
Twitter Ads Manager gives you campaign-level engagement data and some ad group insights. But when you need to know which specific Promoted Tweet or conversation-targeted ad is actually driving customers — not just likes and retweets — you’re left doing manual analysis.
This dashboard solves this with lifetime performance visibility at every level: campaign, ad group, and individual tweet ad. On a platform where messaging and timing are everything, knowing which specific creatives convert is the key to scaling your Twitter ad spend profitably.
Who it's for
This dashboard is perfect for:
- Twitter ad buyers who need to identify which specific Promoted Tweets are driving real customers
- Performance marketers using conversation targeting and trending topics who need creative-level ROI data
- Agencies managing Twitter ad accounts who need granular reporting beyond engagement metrics
- Brands running real-time marketing campaigns on Twitter who want to scale winning tweets fast
What you can do
What can you do with this info?
This isn’t just reporting. It’s actionable insights to make smarter decisions about your ad spend. Drill into any campaign to see which ad groups are driving conversions and revenue. Identify your best-performing creative and double down on it. Spot underperformers early and cut them before they waste more budget. Track customer acquisition by campaign to understand true ROI.
How Often
How often should you use it?
Check this dashboard weekly to review ad performance and identify optimization opportunities. Use it during campaign reviews to make data-driven decisions about creative and targeting.
Integrations needed
What integrations do you need to use this dashboard?
The Twitter Ads Campaign Performance Deep Dive Dashboard requires a connection to Twitter Ads and your CRM. The SegMetrics tracking pixel is also required. See our full list of integrations.
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Built on your Twitter Ads data
This dashboard reads straight from the integration below. Connect it once and the template fills itself in.
How SegMetrics Works
You have questions. SegMetrics has answers.
When your data is fragmented across multiple tools, it’s hard to find answers to important questions about your marketing — like which ads bring in contacts with the highest LTV after 3, 6, and 12 months.
SegMetrics connects your data from all your marketing tools, including ad platforms, CRMs, email systems, payment processors and more. Find the hidden profits in your marketing.
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Joanna Wiebe
Founder, Copyhackers
“Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with 'the other guys’.”
Brendan Dubbels
Senior Partner Manager, Ontraport
“It’s not enough for us to just track our ads right after the first click because someone may convert 6 months later. SegMetrics has made a huge difference in our ability to track what we are actually getting from our paid ads. We can even track the impact individual salespeople are having during the sales process.”
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Founder, Eben Pagan Training
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