Webinar Funnel Stages
A visualization of the number of people at each stage in your webinar funnel
Template created by
Zoom Webinars Funnel
Track your Zoom webinar funnel — from sign-up to show-up to paying customer.
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Find the leaks in your Zoom webinar funnel
Running Zoom webinars means juggling multiple reports — registrations, attendees, retention tracking, replay analytics, sales numbers.
With so many different KPIs spread over different reports, how do you find the gaps? Where is your webinar funnel leaking?
SegMetrics’ Zoom Webinars Funnel Dashboard solves this. Track all your webinar essentials in one place. Monitor performance from registration to revenue. Compare overall performance to ad-specific performance. Stop guessing and find the gaps before they cost you revenue.
No competitor offers a webinar funnel dashboard like this — not even Zoom. Only SegMetrics.
What's Included
The KPIs you get access to with this dashboard…
Webinar Conversion Rate
The percentage of webinar registrants who became paying customers
Webinar Products Sold
The total number of products sold through the webinar funnel
Webinar Products Revenue
The total revenue generated from all webinar product sales
Webinar Products Sold AOV
The average order value of products purchased through the webinar funnel
Webinar Registration Detail
A list of individual registrants with their email addresses and lead values
Webinar Attendee Detail
A list of individual attendees with their email addresses and lead values
Deep Dive
Inside the Zoom Webinars Funnel Dashboard Template
Why this Dashboard
Why use the Zoom Webinars Funnel Dashboard?
If you use Zoom webinars, you need to see your complete webinar funnels in one place. Registrations, attendance, retention, replays, and sales data is typically scattered across multiple reports and platforms.
SegMetrics’ Zoom Webinar Funnel Dashboard brings it all together. Track all your essential webinar KPIs in one place.
Who it's for
This dashboard is ideal for:
- Webinar marketers running evergreen or live webinars for sales
- Course creators and coaches using Zoom webinars
- Marketing teams running paid ads to webinar registrations
- Anyone who needs to identify and fix funnel gaps quickly
What you can do
What can you do with this info?
Find the leaks in your webinar funnel. If you have a low registration-to-attendance rate, your reminder sequence needs work. If attendance is high but people leave before the offer, there’s a message disconnect. If lots of people stay until the end but few buy, your offer or pricing expectations aren’t aligned.
Optimizing your webinars starts with getting a single source of truth for your full webinar funnel.
How Often
How often should you use it?
Review this dashboard after each webinar. For evergreen webinar funnels, review it weekly to identify optimization opportunities.
Integrations needed
What about tracking Zoom webinar attendees?
Unlike platforms like WebinarJam and EverWebinar, Zoom doesn’t automatically track who attends your webinars or fire tags back to your CRM. This means your team will need to manually tag attendees in your CRM after each webinar. Once those attendance tags are in place, SegMetrics can handle everything else. It’s an extra manual step, but the complete funnel visibility you get in return makes it worth it.
What integrations do you need to use this dashboard?
The Zoom Webinars Funnel Dashboard requires your webinar platform (Zoom), your CRM, and optionally your ad platforms for paid traffic tracking. See our full list of integrations.
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How SegMetrics Works
You have questions. SegMetrics has answers.
When your data is fragmented across multiple tools, it’s hard to find answers to important questions about your marketing — like which ads bring in contacts with the highest LTV after 3, 6, and 12 months.
SegMetrics connects your data from all your marketing tools, including ad platforms, CRMs, email systems, payment processors and more. Find the hidden profits in your marketing.
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Joanna Wiebe
Founder, Copyhackers
“Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with 'the other guys’.”
Brendan Dubbels
Senior Partner Manager, Ontraport
“It’s not enough for us to just track our ads right after the first click because someone may convert 6 months later. SegMetrics has made a huge difference in our ability to track what we are actually getting from our paid ads. We can even track the impact individual salespeople are having during the sales process.”
Eben Pagan
Founder, Eben Pagan Training
“SegMetrics gives you X-Ray vision to reveal what your customers are doing, how your marketing funnel is working...”
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