See the proof behind every metric
Want to know exactly where your numbers come from? Activity Ledgers give you a line-by-line view of the raw data behind every metric in your reports.
Learn moreUser Agent Tracking
Stop padding your numbers with bots
Every budget decision you make is only as good as the traffic count behind it. User Agent Tracking splits bots from real visitors across your funnel, so the KPIs and reports you rely on reflect actual people. Not junk.
See who’s actually visiting your site. And how.
User Agent Tracking is a lot like caller ID for your website. Find out who’s visiting — bot or human — then check out the device, browser, and operating system they’re using. Filter, segment, or report on any of it, across your whole funnel.
Don’t let bots and device or browser choices skew your top of funnel metrics. Or your marketing strategy.
The power of user agent tracking
BOTS VS HUMANS
Is that channel even real?
Before you crown a channel your best performer, check its bot-to-human split. A channel with an unbeatable visitor count can look completely different once the bots are filtered out. Same spend, a fraction of the value. Know it before you scale it.
DESKTOP VS MOBILE
Right page for the right lead
Do your most important pages — signups, registrations, checkouts — work on desktop and mobile? SegMetrics’ User Agent Tracking reveals how desktop and mobile leads perform across your funnel.
MARKETING ROI
Stop paying for bot-inflated traffic
Some bots don’t just visit. They fill out forms, too. If those bots are sitting in your funnel, your cost-per-lead and customer acquisition cost are both wrong. Filter bots out first, and your numbers finally reflect what you're actually paying for.
More Powerful Features
Discover other ways that SegMetrics can help you take the guesswork out of your growth.
Track AI Traffic All the Way to Revenue
Most tools can only tell you that AI traffic showed up — not whether it’s worth $10 or $10,000. SegMetrics tracks AI traffic as its own channel automatically, connecting every ChatGPT, Claude, and Perplexity visit to real leads, revenue, and lifetime value.
Learn moreYour marketing x-ray machine
Go beyond dashboards. Slice and segment your data in real-time to find what’s working, what’s not, and where to scale — all in one powerful view.
Learn moreTrusted by 3,000+ Marketers and Agencies
Joanna Wiebe
Founder, Copyhackers
“Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with 'the other guys’.”
Brendan Dubbels
Senior Partner Manager, Ontraport
“At Ontraport, we don’t usually promote many other systems... however, SegMetrics has really made a huge difference in our business.”
Eben Pagan
Founder, Eben Pagan Training
“SegMetrics gives you X-Ray vision to reveal what your customers are doing, how your marketing funnel is working...”
Discover the hidden profits in your marketing
Start your 14-day free trial of SegMetrics today!
Frequently Asked Questions
What is User Agent Tracking?
User Agent Tracking lets you separate bots from real humans in your marketing analytics. You can see the bot-to-human ratio in your traffic overall, for any channel, or at any touchpoint in your funnel.
In addition, you can break traffic down by device type, browser, and operating system. SegMetrics' advanced analytics enable you to filter, segment, or report on any of these breakdowns.
How much of my traffic is actually bots?
More than half of all web traffic today is bots, and that number keeps climbing. When we checked our own traffic at SegMetrics, the ratio was about 1 in 5. Your own ratio could be higher or lower. User Agent Tracking is how you find out.
Can I filter bots out of my marketing reports?
Yes. Add a bot filter to any report inside SegMetrics and bot traffic drops out. This leaves you with a clean view of your real, human traffic only. You can then do additional filtering, segmentation, and analysis on this human-only data set.
What can I break my traffic down by with User Agent Tracking besides bots vs humans?
Device type (desktop, mobile, tablet), operating system, and browser. These breakdowns are all filterable, segmentable, and reportable, just like any other dimension in SegMetrics.
Are these bots a security risk?
Generally no. Most of these bots are web crawlers just indexing sites — not trying to break into your site or steal data. The key impact is on your marketing numbers.
Customer and Community Voices
Join 3000+ happy marketers and advertising agencies
Barry Hott
@binghott
I don’t care what people use, but think everyone should use something more than basic GA data.
Neil Shap
Founder, Linx Digital
SegMetrics is the best tool to track your ads performance
Zach Moreno
@ZachInSpace
With SegMetrics we were able to reduce our cost per acquisition by over 90%!
Liana Ling
@theleadgenqueen
Use platforms like GA4, the Ads Manager, or platforms like SegMetrics to track and measure your marketing success.
Troy Buckhold
Signed up a few weeks ago. Data is rolling in and it’s a game changer. Probably going to save $10k/month instantly.
˗ˏˋ Jesse Hanley ˎˊ˗
@jessethanley
We integrate with SegMetrics now for those who want more advanced data. Team there is boss.
Aaron Parkinson
Agency Owner & CEO, 7 Mile Media
Our team in Seven Mile uses SegMetrics extensively with our clients. We've got about 40 or 50 clients at any given time. We know SegMetrics well, and we know that every agency is trying to accomplish the same thing, which is make more sales.
Michelle Araiza
@mktg_mindset
What a great way to spend my holiday break! 🤓 SegMetrics’ book has a ton of actionable tips to improve, automate, use data, and optimize your marketing funnel. (Pg 35 has a killer campaign template!) Perfect timing as I set new goals to make me a better marketer!
Kasim Aslam, CEO, Solutions_8
@kasimaslam
Start measuring your performance in a third-party tool (not the ad platform, like Google)... SegMetrics has a solid reputation.
Brennan Dunn
@brennandunn
Set up another client on SegMetrics today. Love, love, love being able to break down subscriber values by all the zero-party survey data we're tracking! It's simple to create reports once you have survey data attached to subscribers.
ConvertKit
Check out SegMetrics.
Reuben Gamez
SegMetrics is good
Jim Hamilton
@realjimhamilton
Tracking on ad platforms is toast. Now you need a 3rd party solution, like SegMetrics. That’s the only way to get attribution you can trust. Especially if you’re marketing a high-ticket offer w/ a longer sales cycle
Wynne Pirini
Reality is a LOT messier than these seductively simple funnel diagrams! These days, we are spoiled for choice with some very cool tools doing attribution modeling. The ones I get asked about most often include SegMetrics.
Gustavo Paniagua
Head of Marketing, Slidebean
Attribution could be, easily, the most challenging (tedious) part of my job, but the way SegMetrics figures which campaigns are having an impact on our revenue is something we were missing with the other tools we were using. As a marketing person, I’m thankful
Christian Lovrecich
@clovrecich
One thing SegMetrics has which caught my attention right away is that it tells you the average time it takes for someone to buy, and it tracks their every move before hand.
Edward Haskins
I recommend SegMetrics. I love that you can slice and dice everything and add it to a custom report. You can also segment by Tag as well as when that Tag was applied.
Robby Miles
@RobbyMiles
Using Segmetrics with some of our clients has been eye opening (for us and them). So nice to have the real data to work from.
Stephen Hutson
@stephen_hutson
My favorite tool for marketing analytics/BI is SegMetrics, hands down. The software is built with the infoproduct industry in mind. And the founder, Keith Perhac, knows his stuff.