Seeing is believing
Your marketing data tells a story — but only if you can see it. Turn raw numbers into clear visuals that show you exactly where to act.
Learn moreAttribution Models
See your business from every angle
Switch between attribution models in real time to see how every touchpoint contributes to revenue. Clarity starts by having the right model for your data questions.
See your success from every angle
With SegMetrics’ switch-on-the-fly attribution models, you can tailor reporting to match the question you’re asking. Curious about lead nurturing? Use First Engagement. Looking at top-of-funnel performance? Go with First Click. Focused on conversions? Use Last Touch. Want the big picture? Full Funnel gives you the full story.
The power of Attribution Models
TOFU MARKETING
It all starts here
Not all clicks are created equal. Your top-of-funnel spend is the hardest to justify — and the easiest to waste. First Click attribution ties every downstream dollar back to the ad, post, or page that started the journey. See which awareness campaigns actually bring in buyers, not just traffic, so you can invest with confidence.
MOFU MARKETING
Keep your leads moving
A lead who never engages is a lead you'll never close. First Engagement attribution shows which content turns passive subscribers into active prospects — the email they opened, the webinar they attended, the page that got them to raise their hand. Find the moments that build momentum and double down.
BOFU MARKETING
What made your customers buy?
Something tipped them over the edge — Last Touch attribution shows you what. Identify the final channels, offers, and touchpoints that consistently close the deal. When you know what drives the buying decision, you can put more of it in front of more people at the right moment.
FULL-FUNNEL MARKETING
Zoom out to find the real problem
Single-touch attribution hides the full picture. Full Funnel attribution spreads credit across every touchpoint that contributed to the sale — so you can see how your channels actually work together. Find the combinations that drive revenue, spot the gaps between stages, and stop over-investing in one slice of the journey.
More Powerful Features
Discover other ways that SegMetrics can help you take the guesswork out of your growth.
Instant dashboards. Real answers.
Expert-built dashboards covering every critical area of your marketing — ready the moment you connect your data. No setup, no spreadsheets, no waiting.
Learn moreIt’s like Moneyball for your marketing
Pick any two variables in your marketing data and see how they interact. The relationships between segments, channels, and offers are where your biggest wins hide.
Learn moreTrusted by 3,000+ Marketers and Agencies
Joanna Wiebe
Founder, Copyhackers
“Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with 'the other guys’.”
Brendan Dubbels
Senior Partner Manager, Ontraport
“At Ontraport, we don’t usually promote many other systems... however, SegMetrics has really made a huge difference in our business.”
Eben Pagan
Founder, Eben Pagan Training
“SegMetrics gives you X-Ray vision to reveal what your customers are doing, how your marketing funnel is working...”
Discover the hidden profits in your marketing
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Frequently Asked Questions
What are Attribution Models?
Attribution Models let you control how credit is assigned to each touchpoint in your marketing. In SegMetrics, you can analyze performance through different lenses — like first click, last touch, first engagement, or full funnel — to understand which channels or actions truly drive conversions. This gives you a clearer, more accurate picture of your funnel’s performance.
What Attribution Models are included in SegMetrics?
SegMetrics includes four attribution models, each offering a different view of your marketing impact:
- First Click — Discover which channel first attracted the lead.
- First Engagement — Identify the content or touchpoint that sparked interest.
- Last Touch — See the final step that triggered conversion.
- Full Funnel — Measure the contribution of every touchpoint throughout the customer journey.
You can toggle between these models on the fly — no setup or coding required — across pre-built and custom dashboards and reports.
How are SegMetrics’ Attribution Models different from other tools?
Most tools force you into a single attribution model or make switching cumbersome. SegMetrics solves both of these problems. With SegMetrics, you get:
- Real-time switching between four distinct models
- Seamless integration across all reports and visualizations
- Transparent contact-level data — see which users were credited, and why
With SegMetrics, attribution isn’t a black box. It’s a fully-explorable, real-time insight engine.
Are SegMetrics’ Attribution Models accurate?
Yes. SegMetrics is powered by our cross-platform, cross-device, privacy-compliant attribution system that tracks contacts over their entire lifecycle. This means that with SegMetrics, you get:
- Lifetime tracking — Attribution reflects behavior over months, not just sessions
- Verified user-level data — Click any number to see the actual leads and conversions
- Model-specific clarity — Each view is based on real journeys, not assumptions
Who are Attribution Models for?
SegMetrics’ Attribution Models are built for marketers, analysts, agencies, and growth teams who need to:
- Optimize top-of-funnel (TOFU) campaigns
- Test nurture sequences and engagement strategies
- Improve bottom-of-funnel (BOFU) conversion efficiency
- Report performance with full confidence
If you’re asking, “What’s really driving ROI?” — this is the tool for you.
Customer and Community Voices
Join 3000+ happy marketers and advertising agencies
Barry Hott
@binghott
I don’t care what people use, but think everyone should use something more than basic GA data.
Neil Shap
Founder, Linx Digital
SegMetrics is the best tool to track your ads performance
Zach Moreno
@ZachInSpace
With SegMetrics we were able to reduce our cost per acquisition by over 90%!
Liana Ling
@theleadgenqueen
Use platforms like GA4, the Ads Manager, or platforms like SegMetrics to track and measure your marketing success.
Troy Buckhold
Signed up a few weeks ago. Data is rolling in and it’s a game changer. Probably going to save $10k/month instantly.
˗ˏˋ Jesse Hanley ˎˊ˗
@jessethanley
We integrate with SegMetrics now for those who want more advanced data. Team there is boss.
Aaron Parkinson
Agency Owner & CEO, 7 Mile Media
Our team in Seven Mile uses SegMetrics extensively with our clients. We've got about 40 or 50 clients at any given time. We know SegMetrics well, and we know that every agency is trying to accomplish the same thing, which is make more sales.
Michelle Araiza
@mktg_mindset
What a great way to spend my holiday break! 🤓 SegMetrics’ book has a ton of actionable tips to improve, automate, use data, and optimize your marketing funnel. (Pg 35 has a killer campaign template!) Perfect timing as I set new goals to make me a better marketer!
Kasim Aslam, CEO, Solutions_8
@kasimaslam
Start measuring your performance in a third-party tool (not the ad platform, like Google)... SegMetrics has a solid reputation.
Brennan Dunn
@brennandunn
Set up another client on SegMetrics today. Love, love, love being able to break down subscriber values by all the zero-party survey data we're tracking! It's simple to create reports once you have survey data attached to subscribers.
ConvertKit
Check out SegMetrics.
Reuben Gamez
SegMetrics is good
Jim Hamilton
@realjimhamilton
Tracking on ad platforms is toast. Now you need a 3rd party solution, like SegMetrics. That’s the only way to get attribution you can trust. Especially if you’re marketing a high-ticket offer w/ a longer sales cycle
Wynne Pirini
Reality is a LOT messier than these seductively simple funnel diagrams! These days, we are spoiled for choice with some very cool tools doing attribution modeling. The ones I get asked about most often include SegMetrics.
Gustavo Paniagua
Head of Marketing, Slidebean
Attribution could be, easily, the most challenging (tedious) part of my job, but the way SegMetrics figures which campaigns are having an impact on our revenue is something we were missing with the other tools we were using. As a marketing person, I’m thankful
Christian Lovrecich
@clovrecich
One thing SegMetrics has which caught my attention right away is that it tells you the average time it takes for someone to buy, and it tracks their every move before hand.
Edward Haskins
I recommend SegMetrics. I love that you can slice and dice everything and add it to a custom report. You can also segment by Tag as well as when that Tag was applied.
Robby Miles
@RobbyMiles
Using Segmetrics with some of our clients has been eye opening (for us and them). So nice to have the real data to work from.
Stephen Hutson
@stephen_hutson
My favorite tool for marketing analytics/BI is SegMetrics, hands down. The software is built with the infoproduct industry in mind. And the founder, Keith Perhac, knows his stuff.