AdRoll + ActiveCampaign integration
See what your AdRoll leads are worth in ActiveCampaign
Join your AdRoll and ActiveCampaign data in SegMetrics and see which campaigns, emails and offers turn into revenue.
What AdRoll + ActiveCampaign accounts see in SegMetrics
- median days to first purchase
- 0
- revenue per lead in 90 days
- $0
- of revenue from repeat buyers
- 0%
Trusted by 3,000+ Marketers and Agencies
Find out which AdRoll campaigns build your best ActiveCampaign list
AdRoll tells you what a lead cost. ActiveCampaign tells you what they opened. Neither tells you which campaigns bring in contacts who buy.
SegMetrics joins AdRoll spend to every ActiveCampaign contact, so you can measure each campaign by the revenue its leads produce after 3, 6 and 12 months.
AdRoll
Advertising
Sends to SegMetrics
- Ads. Ad spend, clicks and campaign structure for true return on ad spend.
SegMetrics
Joins them into
- One profile per customer, across both apps
- Every sale matched to the source that started it
- Lifetime value by source, campaign and offer
ActiveCampaign
Email Marketing
Sends to SegMetrics
- Contacts. People, their attributes and their full activity history.
- Deal pipelines. Deals and pipeline stages, so long sales cycles stay attributed.
- Payments. One-off purchases, refunds and order value.
- Tags. Tags applied and removed over time, with the date of each change.
Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with 'the other guys’.
Use platforms like GA4, the Ads Manager, or platforms like SegMetrics to track and measure your marketing success.
We had issues getting an accurate report of where our leads and conversions were coming from and where our dollars were best spent.
What you can do with AdRoll and ActiveCampaign in SegMetrics
SegMetrics Optimizes
Your Ad ROI
Not all clicks are created equal. Without accurate lifetime attribution, you’re risking your budget on ads that don’t drive actual sales.
With SegMetrics you can:
- Discover which ads do and don’t drive sales (no matter how long your funnel)
- Optimize your ROAS by focusing on ads with the best lifetime ROI, not just clicks
- Feed accurate conversion data back to the ad platforms to improve targeting and scale your ads
NO MORE BLIND SPOTS
See Which Ads Actually Sell
Short attribution windows hide your most profitable ads. If your leads need time to decide, you can’t see which campaigns lead to real revenue. That means wasted spend and missed opportunities.
SegMetrics reveals which campaigns drive actual sales — no matter how long they take to nurture. Connect with Infusionsoft, HubSpot, HighLevel, or any CRM. Gain clarity on your true ROI, and put your budget where it makes the biggest impact.
PRIVACY-COMPLIANT
No more vulnerable 3rd party cookies
SegMetrics’s 1st party cookies, server-side tracking and advanced lead fingerprinting allows us to reliably identify and track your visitors across domains, devices, iOS updates, platforms, and throughout your full sales funnel.
This means you get consistent and accurate data about each lead and don’t have to worry about ad blockers, new privacy settings, siloed data or short attribution windows.
Pre-built dashboards for AdRoll and ActiveCampaign
Deploy any of these inside SegMetrics with one click.
