Accurate Attio Analytics

The Easiest Attio Reporting Dashboards

Integrate Systeme with SegMetrics and unlock insights, revenue attribution and customer journey metrics. Get a handle on the KPIs that matter most for your marketing funnels. SegMetrics: built by marketers, for marketers.

How SegMetrics Works

You have questions.
SegMetrics has answers.

When your data is fragmented across multiple tools, it’s hard to find answers to important questions about your marketing — like which ads bring in contacts with the highest LTV after 3, 6, and 12 months.

SegMetrics connects your data from all your marketing tools, including ad platforms, CRMs, email systems, payment processors and more. Find the hidden profits in your marketing.

How SegMetrics Optimizes Your Attio Marketing

Attributing sales, not just leads

Leads take weeks or months to make a purchase, meaning traditional tools struggle to see where sales come from.

Connect long sales cycles

Connect the dots through long sales cycles, with tracking for lead magnets, demos, kickstarts and other key activities.

Filter your leads by any action or attribute

Filter leads by tracking actions and attributes to uncover their effect on revenue.

The AI-native CRM software just got better.

Attio is an AI-native customer relationship management (CRM) software designed for customized workshops and pipelines. Attio’s internal analytics can help you understand your pipeline health, but more detail is needed to fully optimize your all of your sales and marketing for revenue.

Using SegMetrics with Attio gives you a cross-platform, single source of truth for the revenue-impact of all your sales and marketing. You can see exactly what channels, campaigns, ads, segments, products, and more are driving your business – and which are wasting your time and money.

All it takes is a few clicks to integrate Attio with SegMetrics. You’ll then see where every dollar of revenue originated.

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Trusted by 3,000+ Marketers and Agencies

Joanna Wiebe

Founder, Copyhackers

“SegMetrics is perfect for digital training businesses like ours. Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with ‘the other guys’.”

Brendan Dubbels

Senior Partner Manager, Ontraport

“It’s not enough for us to just track our ads right after the first click because someone may convert 6 months later. SegMetrics has made a huge difference in our ability to track what we are actually getting from our paid ads. We can even track the impact individual salespeople are having during the sales process.”

Eben Pagan

Founder, Eben Pagan Training

“SegMetrics gives you X-Ray vision to reveal what your customers are doing, how your marketing funnel is working… and how to make it work better.”

Uncover the hidden profit in every part of your funnel

DIVE DEEPER THAN DEMOGRAPHICS

Discover High-Value Personas

Browser data doesn’t reveal customer motivations. It’s real human attributes that drive sales.

SegMetrics taps into fields like role or industry to pinpoint your most profitable personas. Focus on the avatars that truly boost revenue.

END-TO-END VISIBILITY

See Leads Beyond Your Website

Sales calls, demos and webinars are often overlooked in standard analytics. That leaves gaps in your funnel.

SegMetrics ties every contact’s action — online or off — to your revenue. Pinpoint the source of every deal, even in long, complex journeys.

SegMetrics Optimizes

Your Ad ROI

Not all clicks are created equal. Without accurate lifetime attribution, you’re risking your budget on ads that don’t drive actual sales.

With SegMetrics you can:

Discover which ads do and don’t drive sales (no matter how long your funnel)
Optimize your ROAS by focusing on ads with the best lifetime ROI, not just clicks
Feed accurate conversion data back to the ad platforms to improve targeting and scale your ads

Better Together! Connect Attio to all your data:

Combine your Attio data with all the tools you love, and get smarter insights instantly with 130+ integrations.