Attribute revenue, not clicks
See the money each campaign actually produced, not the traffic it sent.
Accurate Braintree Analytics
Braintree processes cards, PayPal and Venmo across web and mobile. SegMetrics connects directly and reads every charge, refund and subscription, then matches it to the campaign that won the customer — so you compare acquisition channels on revenue and retention, not on checkout volume.
How SegMetrics works
When your data is fragmented across multiple tools, it’s hard to find answers to important questions about your marketing — like which ads bring in contacts with the highest LTV after 3, 6, and 12 months.
SegMetrics connects your data from all your marketing tools, including ad platforms, CRMs, email systems, payment processors and more. Find the hidden profits in your marketing.

See the money each campaign actually produced, not the traffic it sent.
Refunds, upsells and order value, joined to the marketing that drove them.
Track what a customer is worth across every repeat purchase, upgrade and renewal.
Filter by any action or attribute to see which groups convert and which stall.
Braintree is the best software platform for running a cross-platform payment business. Reach more buyers and drive higher conversion with the only payments platform that delivers PayPal, Venmo (in the US), credit and debit cards, and popular digital wallets like Apple Pay and Google Pay in a single, seamless integration.
However, revenue doesn’t appear out of thin air. SegMetrics connects your payment data with the rest of your marketing funnel. See where each customer came from and what turned them from a lead into a customer.
Using SegMetrics for your Braintree sales reporting account lets you see the big picture. Discover which ad campaigns attract repeat buyers, and how your email sequence affects subscription revenue.
Get started with SegMetrics, the best reporting tool for Braintree. Go beyond basic dashboards by connecting your marketing to actual money in the bank.
Don’t have Braintree yet? Get Braintree. Or go to your Braintree login.
Need help? Ask questions in our in-app support.
Trusted by 3,000+ Marketers and Agencies










“Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with 'the other guys’.”


“It’s not enough for us to just track our ads right after the first click because someone may convert 6 months later. SegMetrics has made a huge difference in our ability to track what we are actually getting from our paid ads. We can even track the impact individual salespeople are having during the sales process.”


“SegMetrics gives you X-Ray vision to reveal what your customers are doing, how your marketing funnel is working...”
VALUE-FOCUSED ADVERTISING
Short-term conversions don’t guarantee loyal customers. You need to see who sticks around.
SegMetrics shows which ads produce high-value subscribers over time. Put your budget into channels that keep revenue growing.

FULL LIFECYCLE ANALYTICS
Sign-ups aren’t the end of your customer journey. Retention happens inside your app.
SegMetrics imports tags, fields and usage data. See which cohorts stay engaged and why. Optimize retention based on real user behavior.

NO MORE BLIND SPOTS
Short attribution windows hide your most profitable ads. If your leads need time to decide, you can’t see which campaigns lead to real revenue. That means wasted spend and missed opportunities.
SegMetrics reveals which campaigns drive actual sales — no matter how long they take to nurture. Connect with Infusionsoft, HubSpot, HighLevel, or any CRM. Gain clarity on your true ROI, and put your budget where it makes the biggest impact.
Everything SegMetrics reads from your Braintree account, and how the connection is made.
Native integration
A direct, first-party connection — authorise once and data flows automatically.
Basic
Core data sync — available on every SegMetrics plan.
Payments
Combine your Braintree data with all the tools you love, and get smarter insights instantly with 130+ integrations.